26 May 2021

IDC Report Reveals Overseas Strategies and Market Opportunities for China Large Format Printer Vendors

SINGAPORE, May 27, 2021 – With the ongoing global pandemic, signage printing behavior has been changing – less traditional advertisements and more flexible formats such as face masks, labels and packaging, and outdoor advertisements. Implementing digital market strategies, developing industry solutions, collaborating with consumable and media vendors, and improving SLA (service level agreement) will be key points when growing in the overseas market. IDC Asia/Pacific’s latest report Market Analysis Perspective: China Large Format Printing Vendors’ Overseas Strategy in Asia/Pacific (Excluding Japan) dives into the strategies China Large Format Printer vendors took in overseas market, the opportunities and challenges the vendors face, and recommendations to grow the business in the Next Normal.

China Large Format Printer vendors have three types of channel structures: channel plus original brand, channel plus OEM, and channel plus direct sales. Channel plus original brand is the most chosen option due to minimal barriers, channel plus OEM is often implemented by small-scale vendors, and channel plus direct sales is suitable for vendors that value brand recognition highly.

Figure 1: Three Channel Types of China Large Format Printing Vendors

There are three channel types: Evolved from User, Experienced Player, and Close to Vendor. Type 1 – "Evolved from User" knows machine users in depth, fully understands the printing process, and knows how to make money but normally is not devoted and exclusive to one brand. Type 2 – "Experienced Player" controls the market and has a well-established sales force as well as client base, but it has an extremely high bargaining power as the vendor tends to fall into weaker place. Type 3 – "Close to Vendor" works closely with vendor to become a better representative of the brand.

“The "Evolved from User" type of channel is extremely sensitive to user demand and market trends. As users themselves, they would only carry the product when seeing a promising future, and they are able to capture new demand in the market. Taking this into consideration, “Evolved from User" type of channel has a huge potential to grow in the future," says Effie Wang, Senior Market Analyst for Imaging, Print and Document Solutions research at IDC Asia/Pacific.

IDC's Asia/Pacific Next-Generation Imaging, Printing and Document Solutions research examines the new opportunities on print environment from smart scan/print devices and managed workflow services to 3D printing. This research provides insights on the potential innovation that will disrupt the traditional print hardware market in Asia/Pacific. In light of the adoption of 3rd Platform technologies particularly on cloud, Big Data, and mobility, end users continue to evaluate and adopt new solutions to enhance their workflow environment from the desktop level to the industrial level. To learn more, contact Maggie Tan at mtan@idc.com or click HERE.

IDC directly engaged with China Large Format Printer vendors and their overseas channel partners to present a full picture of how China brands develop competitive advantage in overseas countries and a future outlook. For more information on this report, please contact Kenneth Tham at ktham@idc.com. For media queries, please contact Tessa Rago at trago@idc.com or Alvin Afuang at aafuang@idc.com.

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About IDC Market Analysis Perspective

The IDC Market Analysis Perspective session delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers and MI/AR professionals can use this information when looking to understand buying criteria and market impacts.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC  and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.

Coverage

Regions Covered

Asia Pacific


Topics Covered

Printers