06 Oct 2021

Future Enterprise Awards 2021 Winners Announced at IDC DX Summit Indonesia

JAKARTA, October 7, 2021 – IDC Indonesia announced at today’s IDC Digital Transformation (DX) Summit Indonesia that PT Blue Bird Tbk is the Future Enterprise of the Year for Indonesia. Noni Purnomo of PT Blue Bird Tbk recognized as CEO of the year and Indra Utoyo of PT Bank Rakyat Indonesia (Persero), Tbk recognized as CIO/CDO of the Year.

Now on its fifth year, IDC’s Future Enterprise Awards celebrates the tech-enabled resilience of enterprises as they navigate through the challenges and disruptions of the digital economy in the changed world. Joining PT Blue Bird Tbk and PT Bank Rakyat Indonesia (Persero), Tbk as Indonesia winners are: Traveloka, Sinarmas Land, TRIPATRA, DKI Jakarta Provincial Government – Jakarta Smart City, DANA Indonesia, Telkomsel, PT Bank Mandiri (Persero), Tbk, and PT Bank DBS Indonesia.

These organizations asserted their leadership amid a pandemic and distinguished themselves from more than 1000 entries received from close to 700 end-user organizations across Asia/Pacific. This year’s Future Enterprise benchmarks were chosen based on their successful implementation of digital initiatives that address new customer requirements, development of new capabilities, deployment of new critical infrastructure, and pursuit of new industry ecosystems.

Here are this year’s Future Enterprise Awards categories and winners, featuring nine new digital agenda items that will be the new benchmarks for what it takes to lead in the changed world:

Traveloka Campus by Traveloka named as Best in Future of Connectedness:

Traveloka officially opened Traveloka Campus, its new headquarters located in BSD City, Indonesia. In line with Traveloka’s digital-first vision, Traveloka implemented a robust system consisting of Wi-Fi 6 networking infrastructure throughout the new office, with WPA3 that ensures stronger encryption and authentication methods. This solution enables an always-on secure network with the desired performance and user experience, driving up productivity and efficiency of the ever-growing, geographically dispersed workforce. Coupled with the implementation of a policy management platform, Traveloka is effortlessly onboarding new devices that grants varying access levels and proactively addressing any threats to their networking system. A more secure networking infrastructure helps Traveloka stay close to their customer-centric mission – Traveloka’s employees and customers are enjoying the benefits of enterprise-class networking technologies while significantly lowering the risks of data loss, theft, and sabotage.

Sinarmas Land Customer Experience by Sinarmas Land named as Best in Future of Customers and Consumers:

Sinarmas Land recognizes that 95% of Indonesia's population purchase 1 home in their lifetime with customers spending at least 2 to 3 years to research this milestone. These led to Sinarmas Land overhauling its customer engagement, where tracking and engage our customers on a very personal level is the long horizon, is at the center of its digital transformation strategy. As a proof of its commitment to customer centricity, Sinarmas Land has established its integrated CX platform, with digital innovations including a e-catalog to enable customer to quickly browse related available product to purchase, provide information from photos with 360-degree product views, product descriptions and availability; OneSmile an ecosystem-based application to maintain communication among SML and customers and other stakeholders, and its Application Citizen Development Program to accelerate technology adoption in digitizing core operations focusing in straight-through-processing of key-processes.

Tripatra Application (TAP) – Material Management (MM) by TRIPATRA named as Best in Future of Digital Infrastructure:

The TRIPATRA digital transformation program, DigitalTripatra, focuses on addressing critical business processes. With materials usually factored 60% of total EPC costs, the organization focused on transforming its management of construction materials through a digital microservices solution built on a cloud foundation. The TAP-MM is the TRIPATRA's new material management digital solution implementation, with its development done through optimizing people and processes through a value stream mapping (VSM) exercise. The DigitalTripatra strategy is based on building practical, cost-effective, and scalable solutions, where any new digital products are built on top of cloud computing services. In utilizing cloud infrastructure, the organization has achieved 50% cost savings compared to on-premise infrastructure. Moreover, it has allowed Tripratra the flexibility to scale up or down multiple environments depending on the organization's dynamic needs, enabling faster development and innovation.

JAKI (Jakarta Kini) by DKI Jakarta Provincial Government, Jakarta Smart City named as Best in Future of Digital Innovation:

The JAKI platform plays an important role in the realization of a one-stop service for the Jakarta Provincial Government. JAKI integrates various services from the Regional and Central Government, as well as business actors, including start-ups, into one digital platform. JAKI easily streamlines major aspects of citizens' daily lives and provides them a complete experience. During the COVID-19 pandemic, JAKI replaced the role of face-to-face administrative interactions with digital services in education, economy, government, health, and other services integrated into a platform, fostering a digital experience for Jakarta citizens. JAKI has several features: JakPangan (food price information), JakCorona (COVID-19 information, self-assessment, large-scale social collaboration), Jejak (contact tracing and checkpoint monitoring), JakISPU (air condition monitoring), JakSurvei (survey platform), JakSekolahmu (digital education access), JakWarta (official news), JakLapor (complaint handling), JakSiaga (emergency contacts), JakPantau (water level information, river status, and flood information), JakCo (app links of collaborative stakeholders), and JakAman (connecting citizens in emergencies).

DANA Open Environment by DANA Indonesia named as Best in Future of Industry Ecosystems:

Envisioning itself as a bridge to the economic ecosystem has always been DANA's purpose. For Dana, the economic ecosystem includes individuals, partners – from small businesses to big enterprises, financial institutions, and the government, all combined with diverse characteristics. DANA's goal is to find solutions for and align with the country's vision of digital economy inclusivity. To empower and support society at all levels, DANA has built a powerful DANA ecosystem that is trusted, friendly, and accessible. As a reflection of the compelling DANA ecosystem, DANA provides an open environment to all partners such as merchants, banks, and financial services providers to integrate seamlessly with DANA's digital wallet. The open environment with an integrated system is a part of DANA ethics to reassure the interconnectivity between user, merchant, and partner. Moreover, it reflects DANA's desire to become an all-in solution digital wallet, supporting digital economy inclusivity.

Telkomsel Recommendation Engine 2020 by Telkomsel named as Best in Future of Intelligence:

The Telkomsel Recommendation Engine embraces the power of analytics to understand customers and gain a 360-degree view of customer service quality and user perception. The engine also provides seamless, integrated experiences with forward-looking and proactive decision-making and actions that match customer preferences. The AI-based Recommendation Engine provides the most relevant, personalized packages to users based on customer behavior and service preferences. This has significantly increased traction by 5 times higher compared to regular campaign offers. The Recommendation Engine also includes content personalization on Telkomsel's Dunia Games, increasing content relevancy to user gaming interest and gaming platform preference. The personalization aims not only to provide relevant content, but to also expand user interest over time. Recommendations include game vouchers and broadband packages, as well as introduction of new gaming products to users.

Integrating Value Chain through Data and Analytics by PT Bank Mandiri (Persero), Tbk named as Best in Future of Operations:

As one of the biggest banks in Indonesia, PT Bank Mandiri (Persero), Tbk leverages its status to build a strong ecosystem for its main wholesale customers. This initiative begins with a closed-loop ecosystem that enables the Bank to acquire the flow of transactions from core customers and their related ecosystems (suppliers, distributors, and retailers). The process of building this network primarily includes the use of data and artificial intelligence (AI) to analyze transaction patterns. Through, PT Bank Mandiri (Persero), Tbk continues to identify other potential networks which have strong connections or relationships among the ecosystem. PT Bank Mandiri (Persero), Tbk is also optimizing the penetration of its products and services to better serve customers. The use of a combination of corporate data, social media techniques, and AI-fueled data to build and capture the customer value chain ecosystem is a first for the Bank, leading to new ecosystems and business propositions, as well as a significant increase in clients, suppliers, and distributors.

DANA Technology by DANA Indonesia named as Best in Future of Trust:

DANA believes that committing to invent and develop technology will not only strengthen DANA as a digital wallet but further increase digital literacy and shift people’s perspectives on digital transactions. DANA's first priority is to build trust for its digital wallet service and provide the ultimate financial services to its users. The use of advanced technology is reflected through DANA's three pillars: trusted, friendly, and accessible. To gain trust, DANA uses world-class security and risk technology, while also guaranteeing 100% security of user transactions using DANA Protection and other top security features. DANA's user-friendly open platform allows users to easily connect with businesses, ensuring a seamless customer experience with cashless payments.

DBS Indonesia Joyful Space Booking (JSB) App by PT Bank DBS Indonesia named as Best in Future of Work:

The Joyful Space Booking (JSB) app aims to fulfill the objective of creating a joyful and flexible working environment – agile workspaces that allow staff to work from anywhere. Created by DBS Indonesia’s Technology and Operations (DBSI T&O) team, this initiative supports the organization's efforts to observe COVID-19 safety protocols for the workplace. The JSB app facilitates seat capacity management and tracking. Staff can easily select their respective floor in the office building using the app on their mobile phone, book their preferred seat, and choose their required working period. After that, the system will automatically record the seat-booking data. Equipped with facemask scanning and geofencing features, the app also ensures that those who come to the office have followed the Covid-19 safety protocols. After a successful execution in the head office, the JSB app will soon be used in branches and the co-working spaces that PT Bank DBS Indonesia has partnered with, to provide safe and flexible working spaces for more staff.

Indra Utoyo of PT Bank Rakyat Indonesia (Persero), Tbk named as CIO/CDO of the Year:

Indra Utoyo leads BRI digital transformation through a hybrid company model: taking the best from both worlds of conventional corporate and startup modes. The model is orchestrated through a bimodal approach where exploitation (repositioning the core) and exploration (creating new growth) are running in parallel. This model allows BRI to reimagine its core capabilities as the largest and the oldest microfinance institution, while at the same time be more agile in exploring new sources of growth through new business models, improving digital talents, and venturing into new partnerships. BRI's digital transformation not only focuses on innovating, but also adapting. Its strategy goes beyond implementing the current cutting-edge tech, and also prioritizes cultivating mindset and culture within the organization. With Utoyo, BRI has cultivated resilience amid the economic crisis brought by the pandemic and developed the ability to adapt to further crises and shifting trends.

Noni Purnomo of PT Blue Bird Tbk named as CEO of the Year:

As PT Blue Bird Tbk's CEO, Noni Purnomo leads PT Blue Bird Tbk's digital transformation to enable PT Blue Bird Tbk to shift from product- to customer-centricity, siloed offerings to one integrated brand, limited access to wide multi-channel access, and traditional customer communication to integrated digital engagement--which are manifested in PT Blue Bird Tbk's 3M pillars: multi-channel reservation, multi-payment, multi-product. PT Blue Bird Tbk aims to build an ecosystem that provides a better experience and increased satisfaction for customers, partners, drivers, and staff, ability for data-driven decision-making, seamlessly integrated operations, simpler and more efficient processes, a platform for growth opportunities, and the flexibility to establish strategic partnerships to expand our products and services in different industries. To achieve this vision, PT Blue Bird Tbk has launched a 360-degree transformation covering its customer and driver applications, IoT-embedded fleets, and central dispatching system—all of which are open for collaboration and integration with strategic partners.

Bank Rakyat Indonesia Goes Ultra-Micro Amid the Pandemic by PT Bank Rakyat Indonesia (Persero), Tbk named as winner for Special Award for Digital Resiliency:

As COVID-19 hit and forced the government to restrict economic activities, MSMEs as Indonesia's economic backbone suffered the worst effects of the pandemic. With MSMEs as its core customers, PT Bank Rakyat Indonesia (Persero), Tbk also felt this impact on the businesses, with 65% of its loans to MSMEs. In light of this, BRI dove deeper by to seek growth opportunities with ultra-micro businesses. Using its proprietary big data platform and vast network of banking agents, BRI has supported the government's national Economic Recovery Program to channel and restructure loans for MSMEs. In addition to implementing the fastest digital loan disbursement in Indonesia, BRI has also leveraged its partnerships with the numerous eCommerce players in the country, to bring further financial aid to ultra-micro businesses on these platforms.

Modern Mobility Service with 3M by PT Blue Bird Tbk named as Future Enterprise of the Year:

PT Blue Bird Tbk's digital transformation strategy enables PT Blue Bird Tbk to shift from product- to customer-centricity, siloed offerings to one integrated brand, limited access to wide multi-channel access, and traditional customer communication to integrated digital engagement—which are manifested in PT Blue Bird Tbk's 3M pillars: multi-channel reservation, multi-payment, multi-product. PT Blue Bird Tbk aims to build an ecosystem that provides a better experience and increased satisfaction for customers, partners, drivers, and staff, ability for data-driven decision-making, seamlessly integrated operations, simpler and more efficient processes, a platform for growth opportunities, and the flexibility to establish strategic partnerships to expand our products and services in different industries. To achieve this vision, PT Blue Bird Tbk has launched a 360-degree transformation covering its customer and driver applications, IoT-embedded fleets, and central dispatching system—all of which are open for collaboration and integration with strategic partners.

“ASEAN organizations have transitioned through multiple phases of accelerated digital transformation initiatives over the past 12 months. The award winners this year are testimony of the belief in technology to help them through difficult times, and we are seeing the shift in organizations being targeted in their technology expenditure. The Future Enterprise beckons – and as all ASEAN economies prioritize the need for a Digital Economy – the importance for organizations to adopt technology to stave off future disruption becomes critical,” said Sudev Bangah, Managing Director at IDC ASEAN.

“Digital Transformation in Indonesia continues to be seen developing in 2021. Organizations are making efforts to remain competitive and resilient in the midst of this challenging times - with the focus on customer experience, operational efficiency and industry collaboration. Future Enterprise Awards is a form of tangible evidence carried out by Indonesia organizations in the journey of Digital Transformation,” said Gina Idonea, Market Analyst at IDC Indonesia.

IDC’s Future Enterprise Awards follows a two-phased approach to determine country and regional winners. Each nomination is evaluated by a team of local and regional IDC analysts against a standard assessment framework based on IDC’s Future Enterprise taxonomy. All country winners will qualify for the regional competition to be decided by a panel of judges comprised of IDC analysts, industry practitioners, thought leaders, and academia around the globe.

The 2021 Future Enterprise Awards Indonesia winners will compete at the regional finals happening at the highly anticipated IDC Digital Transformation (DX) Summit where the region’s ever-expanding community of key decision makers, tech buyers, vendors, and innovators come together to learn new trends and strategies from winning DX projects and share invaluable insights from their own digital journeys.

IDC Asia/Pacific DX Summit and Future Enterprise Awards 2021 will be a hybrid event. Regional winners will be announced on October 27-28, 2021, in IDC Arena, IDC’s new integrated content hub that takes IDC thought leadership events online, and exclusive analyst essential guidance videos on-demand. To get a preview of this game-changing virtual events platform for the ICT industry, click HERE. For more information on IDC DX Awards, please visit www.idcdxawards.com.

For more information about IDC Future Enterprise Awards, contact Almira Genesia agenesia@idc.com. For media inquiries, contact Fenny Tjandradinata ftjandradinata@idc.com or Jane Yap jqyap@idc.com.

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