07 Mar 2022

Blended Learning Approach to Education Still Drove the Tablet Market in the Philippines, Says IDC

MANILA, March 8, 2022 - According to the International Data Corporation’s (IDC) Quarterly Personal Computing Device Tracker, the Philippines tablet market grew by 60% quarter-on-quarter in 4Q21 as smartphone vendors Nokia, realme, and Xiaomi launched their products in the market. This was, however, still down 44.9% year-on-year.

“Since the suspension of face-to-face schooling, the Philippines tablet market has seen massive annual shipments of almost 1.2 million units in 2021. While this was lower than the 1.9 million in 2020, this was still far higher than the sub-million unit markets in pre-pandemic 2018 and 2019,” said Angela Medez, Client Devices Market Analyst at IDC Philippines.



Philippines Tablet Market, Top 5 Company Shipments, Market Share, and YoY Growth, Q4 2021 (shipments in thousands)

Company

2021Q4 Shipments

2021Q4 Market Share

2020Q4 Shipments

2020Q4 Market Share

YOY Growth

1. Samsung

124.3

27.3%

246.1

29.7%

-49.5%

2. Cherry Mobile

89.3

19.6%

251.6

30.4%

-64.5%

3. Lenovo

64.6

14.2%

21.2

2.6%

204.6%

4. Huawei

57.0

12.5%

40.6

4.9%

40.2%

5. realme

41.0

9.0%

0.0

0.0%

0.0%

Others

79.4

17.4%

267.8

32.4%

-70.4%

Total

455.6

100.0%

827.4

100.0%

-44.9%

Source: IDC Quarterly Personal Computing Device Tracker, 2021Q4

Note:

* All figures are rounded off

Note: The "Company" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.



Philippines Tablet Market, Top 5 Company Shipments, Market Share, and YoY Growth, 2021 (shipments in thousands)

Company

2021 Shipments

2021 Market Share

2020 Shipments

2020 Market Share

YOY Growth

1. Samsung

354.6

30.3%

557.0

29.1%

-36.3%

2. Cherry Mobile

234.1

20.0%

443.3

23.2%

-47.2%

3. Huawei

153.1

13.1%

139.2

7.3%

10.0%

4. Lenovo

136.7

11.7%

185.5

9.7%

-26.3%

5. Apple

66.3

5.7%

94.1

4.9%

-29.6%

Others

226.5

19.3%

495.3

25.9%

-54.3%

Total

1171.3

100.0%

1914.4

100.0%

-38.8%

Source: IDC Quarterly Personal Computing Device Tracker, 2021Q4

Note:

* All figures are rounded off

“After nearly two years of remote learning, tablet shipments are expected to decline in 2022 but remain above pre-pandemic levels as the Department of Education commences its ‘progressive expansion’ plans of limited face-to-face classes in areas under alert levels 1 and 2 for both public and private schools in February 2022,” she added.

“The ban on government spending three months before and three months after the elections in May translates into weaker pipelines for vendors in the first half of 2022. But we anticipate some divisions of the Department of Education and other LGUs (local government units) to fulfill tenders from the previous year’s national budget in the first quarter of 2022,” said Medez.

To know more about the IDC Philippines Quarterly Personal Computing Device Tracker, please contact Angela Medez at amedez@idc.com. For media inquiries, please contact Fenny Tjandradinata ftjandradinata@idc.com  or Jane Yap jqyap@idc.com.

-Ends-

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools. 

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit ww w .idc.com. Follow IDC on Twitter at @IDCASEAN  and LinkedIn. Subscribe to the IDC Blog  for industry news and insights.

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