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Publication date: 05 Sep 2022

Philippines Tablet Market Gains Momentum as Schools Resume Classes in 2Q22, Says IDC


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MANILA, September 5, 2022 - According to the International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker, the Philippines tablet market grew by 40.1% year-on-year (YoY) and 22.4% quarter-on-quarter (QoQ) in 2Q22 as the new school year begins.

Big tenders from local government units and different division offices of the Department of Education (DepEd) refueled the education segment, posting an increase of 92.0% YoY and 89.2% QoQ respectively with local brand Cherry Mobile accounting for more than 60% of this segment.

Note: The "Company" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.

“With more vendors entering the tablet market plus DepEd division offices and local government units (LGU) re-ordering and procuring tablets for their continuous learning plan, IDC anticipates the consumer and commercial segments to gain momentum through the end of the year,” said Angela Medez, Senior Market Analyst at IDC Philippines.

“With Chromebooks now listed as approved devices for use in public schools and telecommunications companies investing in the infrastructure needed to support organizations in their cloud transformation journey, we may see vendors delivering ChromeOS-based devices in the near future,” said Medez.

To know more about the IDC Worldwide Quarterly Personal Computing Device Tracker, please contact Angela Medez at


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IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.