Publication date: 30 Nov 2022
Thailand Desktop Market Grew by 9.7% Year-over-Year, but Overall PC Market Declined 18.5% in 3Q22, Says IDC
BANGKOK, November 30, 2022 - Thailand’s PC market declined by 18.5% Year-over-Year (YoY) and grew 6.7% sequentially by 633,000 units in 3Q22 as supply issues improved, according to International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker. Most brands faced oversupply issues, especially in the notebook category where more retailers are having seasonal promotions to boost their sales.
Last year, some retailers did not need to offer any promotion to sell out, due to the strong demand caused by most people working from home. However, demand has recently softened across segments, forcing vendors and channels to focus on clearing inventory. Consequently, first-tier distributors have recently been cautious about ordering new shipments, especially notebook products, to avoid overstocking. Some products were overstocked for more than 14 weeks.
"The rising inflation rate has slowed down demand, compared with last year. However, there are some growth opportunities that are getting more attention from vendors," said Puwanart Pientanyakij, Market Analyst at IDC Thailand.
At the beginning of 2022, corporate companies, small and medium-sized businesses started to return to their offices. As a result, the demand for desktops began to pick up in 2Q22. Several backlog orders from various sectors were delivered in 3Q22, resulting in strong desktop growth of 9.7% YoY and 14.0% sequentially to reach 271,000 units.
Vendors and channels are focusing on clearing their notebook inventory. IDC expects a higher share of desktop products from public sector and very large enterprises in 4Q22.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
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