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Publication date: 07 Mar 2023

40% of Indian Enterprises Consider Availability of Consumption-based Models Crucial to Deploy Workloads, IDC Reports


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INDIA, March 07, 2023 International Data Corporation ’s (IDC) new report finds that "Anything as a Service", or XaaS, is quickly becoming the preferred delivery model for several products, tools, and technologies. As per IDC Future of Digital Infrastructure 2022 Global Sentiment Survey (India, n=100), almost 40% of Indian enterprises consider availability of consumption-based models as the most crucial factor when determining where to deploy their workloads.

With the increasing acceptance of cloud and SaaS delivery models among tech buyers, many tech suppliers are transitioning towards offering anything and everything as a service, with billing based on usage and consumption. This trend is further corroborated by the IDC Future of Digital Infrastructure 2022 survey (India, n=80), which found that more than 50% of Indian enterprises track digital infrastructure and cloud service costs as their top KPIs, regularly monitored by senior-level management.

The adoption of as-a-service or consumption-based models is increasing rapidly, especially among organizations that aim to reduce costs, mitigate risks, enhance operational efficiency, alleviate IT staff workloads, and improve growth strategies. Moreover, the ongoing macroeconomic headwinds, such as recessionary fears, inflation, and geopolitical uncertainties, are likely to drive further adoption of XaaS. According to the IDC FutureScape: Worldwide Future of Digital Infrastructure 2023 Predictions — India Implications report, by 2026, 80% of tech buyers in India will prioritize as-a-service consumption models for infrastructure purchases, to help restrain IT spending growth and address ITOps talent gaps.

Neha Gupta, Senior Research Manager at IDC India, said, "The future of digital infrastructure in India is evolving rapidly, and the as-a-service consumption model is a critical part of this transformation. As XaaS continues to gain popularity among Indian enterprises, it is evident that this delivery model will play a crucial role in shaping the future of digital infrastructure in the country."

The benefits of the as-a-service model are significant for both tech suppliers and tech buyers. Tech suppliers need to promote their as-a-service offerings that are well-rounded, skill-driven, services-driven, and with strong partner relations. Being a trusted partner is also critical to differentiate services. On the other hand, tech buyers need to evaluate the relevance of a consumption model to their digital infrastructure based on their growth strategies and change in appetite. The as-a-service model provides a flexible, scalable, and cost-effective solution that addresses the unique needs of Indian enterprises. As such, it is poised to play an increasingly critical role in shaping the future of digital infrastructure in India.

IDC’s Market Presentation, Everything as a Service: Changing the Priorities of India Enterprises — The Rise of the As-A-Service Model, February 2023, Doc # AP49620322 explores the factors driving organizations in India to switch to an as-a-service or a consumption-based procurement model for their IT infrastructure in contrast to a traditional licensing model. The document also examines the relevance of a consumption-based model during a period when headwinds are strong, and organizations are reevaluating their budgets and priorities (business and digital infrastructure).

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For more information about this report, trends, or questions for analysts, please contact Shivani Anand Senior Marketing Specialist at You can also follow IDC India’s Twitter  and LinkedIn  pages for regular updates on IDC’s research & events.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC   and LinkedIn. Subscribe to the IDC Blog  for industry news and insights.