04 May 2023
India Smartphone Market Declined by 16% YoY in 1Q23, says IDC
INDIA, May 04, 2023 – According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker preliminary data, 31 million smartphones were shipped in India in 1Q23 (Jan-Mar), a decline of 16% YoY (year-over-year), and the lowest first-quarter shipments in four years. Consumer demand remained sluggish amid uncertain macroeconomic conditions and inventory levels were elevated because of high stocking in 2H22.
The ASP (average selling price) reached an all-time high of US$265 and the share of higher-priced smartphones (US$600+) increased to 11% compared to 4% a year ago. 5G smartphone share increased to 45%, up from 31% in 1Q22, led by Samsung which accounted for more than a quarter of the 5G smartphone shipments. “5G smartphones continue to increase penetration in the low-end price segment and we should expect a strong 5G play in the US$150<US$300 segment in 2H23 as high-end 4G models vacate the space,” said Upasana Joshi, Research Manager, Client Devices, IDC India.
Shipments to online channels dropped significantly, as offline channels were backed by new model launches and attractive channel promotions in 1Q23. Samsung climbed to the top slot after more than five years, supported by the launch of affordable 5G smartphones and the Galaxy S23 series, followed by vivo which continued to build on its omnichannel portfolio and OPPO (including OnePlus), while Xiaomi slipped to fourth slot in 1Q23.
India's smartphone market is expected to see flat growth in 2023. “The second half of the year can bring some growth if brands bring attractive festive offerings across the channels to drive affordability. This can be facilitated by consumer optimism on the back of Cricket World Cup (hosted by India), a few key state elections, followed by Union elections in 2024," says Navkendar Singh, Associate Vice President – Devices Research, IDC.
India Smartphone Market, Top 5 Companies, Shipments in Millions, Market Share, Year-over-Year Growth, 1Q23 - Preliminary Estimates
1Q23 Market Share
1Q22 Market Share
Year-over-Year Unit Change
Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 2023, Preliminary Data
Note: *The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
*Figures in tables/charts rounded to the first decimal point.
--- Ends ---
For more information about IDC's tracker products and research services, please contact Shivani Anand, Senior Marketing Specialist at firstname.lastname@example.org . You can also follow IDC India’s Twitter and LinkedIn pages for regular updates.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
All product and company names may be trademarks or registered trademarks of their respective holders.
Copy the following code into your site
OPPO Electronics Corp., Xiaomi Inc., RealMe Chongqing Mobile Telecommunications Corp., Ltd., VIVO S.A., Samsung
ContactFor more information, contact: