Publication date: 30 May 2023
The 1Q23 Philippines’ Smartphone Market Fell to the Lowest Quarterly Shipments in Three Years, Says IDC
MANILA, May 30, 2023 – According to the International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker, the Philippines smartphone market declined 16.7% quarter over quarter (QoQ) and 11.0% year over year (YoY), shipping 3.5 million units for the first quarter of 2023. Market conditions remained difficult as core inflation continued to rise through March 2023.
“The last time shipments hit below 3.5 million records was back in 1Q20 when the pandemic just started and the first lockdown was implemented,” says Angela Medez, Client Devices Senior Market Analyst at IDC Philippines.
Note: The "Company" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.
Transsion climbed to the top spot, ending realme’s two-year streak as top the ranking smartphone company in the Philippines. Transsion’s sub-brand, Tecno, grew 33.7% YoY and 107.8% QoQ contributing more than 50% to the company’s total shipments, surpassing Infinix’s share.
Tecno’s rise is attributable to its aggressive campaigns offering new models at different price points (with its Spark Go 2023 model leading its growth) as well as introducing its Phantom series, initiating the brand’s entry in the US$500+ band.
“Though it seems that the market has finally bottomed out and is on its road to recovery with inflation finally slowing down, IDC anticipates shipments to remain flat in 2023 as vendors will remain cautious with inflation still above comfortable levels,” Medez added.
To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Angela Medez at firstname.lastname@example.org. For press inquiries, please contact Fenny Tjandradinata at email@example.com or Jane Yap at firstname.lastname@example.org.
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IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
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