Publication date: 30 May 2023
New Zealand PC Market Declined by 16.8% YoY in 1Q23, According to IDC
AUCKLAND, New Zealand, May 31, 2023 – According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, the New Zealand PC market declined by 16.8% year-on-year (YoY) in 1Q23, shipping 154 thousand units (including workstations).
The consumer segment declined by 24.6% YoY as consumers dealt with a high inflation rate, inhibiting their ability to spend. As demand tapered, the retailers continued to offer aggressive promotions to reduce the growing inventory. Vendors also incentivized the channels to take on more stock.
The commercial segment declined by 10.9% YoY as businesses faced economic uncertainty. The government segment was also challenged as the country goes into an election period later this year. The education sector continued to decline as vendors still carried sufficient stock of Chromebooks. The presence of lower priced parallel imported ChromeOS products continued to hamper the sales of official products.
“The overall market is slowing as macro-economic factors affect the entire market,” said Anmol Bajaj, Lead Analyst for PC Devices Research at IDC New Zealand. “Consumers are feeling the pinch of the high inflation in the country and enterprises too are curtailing their spending as borrowing costs continue to rise and recessionary fears grow.”
Top 5 Company Highlights: Q123
HP Inc led the market with 32.5% share and 12.9% YoY growth in 1Q23. This growth can be attributed to low shipments in 1Q22 as the vendor was still coming out of supply disruptions due to the pandemic at that time.
Apple came in second with 16% share despite growing by only 1.1% YoY. This growth came from a marginal increase in shipments of M1 processor-based products selling at attractive prices compared to the M2.
Acer stood third with a share of 14.3 %. It held onto its ranking due to its consistent supply of ChromeOS notebooks and aggressive channel schemes. Despite this, the vendor saw a 35.7% YoY decline in shipments.
Lenovo slipped to fourth position with a share of 12.6%. Its consumer shipments declined by 49.3% YoY as it continued inventory correction measures. The vendor also witnessed a significant decline in its ChromeOS shipments in both segments.
Dell held the fifth position in 1Q23 with a share of 8.7%, with its consumer shipments declining by 61% YoY. The vendor was not able to compete with the aggressive deals being offered by the competition.
IDC expects the New Zealand PC market to decline by 16.8% in 2023 under current macroeconomic conditions. Although we can expect to see some recovery in demand post-elections and during the end-of-the-year sales, the overall the market is expected to continue to remain muted compared to 2022.
Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold.
Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers.
Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release.
--- Ends ---
About IDC Trackers
IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
All product and company names may be trademarks or registered trademarks of their respective holders.
Copy the following code into your site