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Publication date: 31 May 2023

Indonesia’s Smartphone Market Declined 11.9% YoY in 1Q23 Despite Early Ramadan, IDC Reports

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JAKARTA, May 31, 2023 — Indonesia’s smartphone market faced another slow quarter in 1Q23, as it declined 11.9% year-over-year (YoY) and 7.2% quarter-over-quarter (QoQ), to 7.9 million units according to International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. The early Ramadan this year gave a slight boost to buying activity near the end of the quarter, but it was not enough to push the market to growth as it remained significantly lower compared to last year.

Smartphones in the <US$200 category increased slightly to 76% of Indonesia’s overall smartphone market, but the overall segment still declined 8% YoY amid reduced consumption. The mid-range (US$200<US$600) did not perform any better, declining by 35% YoY. But higher-priced devices in the >US$600 category grew 71% YoY, led by Samsung and Apple. 5G smartphones increased 38% YoY, reaching 18% of Indonesia’s total smartphone market, up from 11% the same period one year ago.

“The smartphone market performed significantly lower than last year despite the early Ramadan period this year, as consumer purchases were focused more on clothing, food, and travel, rather than electronic devices. Demand is expected to stay subdued and with no major catalyst, so the market should decline in the single digits,” says Vanessa Aurelia, Associate Market Analyst at IDC Indonesia.

To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Vanessa Aurelia at vaurelia@idc.com. For media inquiries, please contact Fenny Tjandradinata at ftjandradinata@idc.com or Jane Yap at jyap@idc.com.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.



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