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Publication date: 27 Jul 2023

China's Smartphone Market Fell 2.1% in 2Q23 Despite the 618 Online Shopping Festival’s Push, IDC Reports


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SINGAPORE, 27 July 2023 – According to the IDC Worldwide Quarterly Mobile Phone Tracker, 65.7 million smartphones shipped in China in 2Q23, a narrower decline of 2.1% compared to the same period last year. In the first half of the year, the Chinese market saw 130.9 million shipments, down 7.3% year-on-year (YoY).

The sluggish consumer demand recovery offset the bigger discount efforts from smartphone vendors and e-commerce operators, leading to a more-than-5% drop in sales during the “618” online shopping festival. The discouraging sales results indicated the challenging environment will continue in the short term.

Huawei reached the Top 5 again by having a tie with Xiaomi. The return of Huawei was mainly supported by a better product launching pace as well as the favorable sales performance of its P60 series and foldable Mate X3 model. Huawei and Apple were the only vendors with a positive YoY growth in the Top 5 ranking, as the price discounts of Apple’s iPhone 14 series successfully stimulated the demand.

“Gloomy consumer demand is not the only challenge now for the top tier vendors as Huawei made a comeback and potentially triggered more competition in the high-end segment,” said Will Wong, Senior Research Manager for Client Devices at IDC Asia/Pacific. Wong adds, “More intense rivalry is expected to be seen, especially during the product launch period and the Singles’ Day shopping festival.”

To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Will Wong at For media inquiries, please contact Miguel Carreon at  or Michael de la Cruz at


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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.