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Publication date: 26 Oct 2023

China's Smartphone Market Fell 6.3% in 3Q23 Despite the Buzz Led by Huawei’s Flagship Products, IDC Reports


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SINGAPORE, 27 Oct 2023 – According to the IDC Worldwide Quarterly Mobile Phone Tracker, 67.1 million smartphones shipped in China in 3Q23, down 6.3% year-on-year (YoY) as smartphone vendors remained discreet before more new products launched in the last quarter of the year.

Nevertheless, a sign of the market bottoming out emerged as consumers were attracted by the social buzz led by the Huawei Mate 60 series while the key vendors put more focus and hope in 4Q23, especially during the Singles’ Day online shopping festival.

Honor returned to the top spot after more than a year, with its 3 new foldable models enhancing its position in the high-end US$600 segment. Apple launched the iPhone 15 series but saw lower-than-expected demand. Although the highest-end iPhone 15 Pro Max was more well-received, it faced supply constraints in the early sales period.

“The Chinese market is expected to see its first YoY growth in 4Q23 after more than two years, mainly driven by more intense competition and a low comparison base,” said Will Wong, Senior Research Manager for Client Devices at IDC Asia/Pacific. Wong adds, “Nevertheless, challenges remain, especially since Chinese consumers have become more rational, with FOMO sentiment not as strong as pre-COVID.”

To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Will Wong at For media inquiries, please contact Miguel Carreon at  or Michael de la Cruz at


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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.