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Publication date: 16 Nov 2023

Indonesia’s Smartphone Market Halted Its Descent With 8.8% YoY Growth in 3Q23, IDC Reports


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JAKARTA, November 16, 2023 — Indonesia’s smartphone market finally rebounded in 3Q23 after declining for eight quarters straight, as it grew 8.8% year-over-year (YoY) with a minimal quarter-over-quarter (QoQ) decline of 0.9%, to 8.9 million units according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. Despite the lack of momentous opportunity, vendors were competing aggressively in almost all price segments, facilitated by retail expansions and price cuts.

Growth was seen across all price segments, but was primarily led by higher-priced smartphones above US$600, which more than doubled in size compared to last year, driven by Samsung’s new foldable releases and Apple’s iPhone 13 and iPhone 14 shipments. The mid-range segment of US$200<US$600 also grew by 16.8% YoY, driven by Samsung, Apple, and OPPO as the vendors strengthened their portfolios in this segment. The lower-end segment of <US$200 grew 2.7% YoY after a few quarters of decline, with heavy competition between Transsion, vivo, Xiaomi, and realme. Vendors focusing on the more lucrative higher priced segments propelled the Average Selling Price (ASP) to its eighth consecutive quarter of growth, registering a 9% YoY increase in 3Q23, to US$205.

OPPO regained first place after previously being displaced, with various new model releases driving growth across multiple price segments. Transsion rose to third place as it dominated the <US$200 segment with its sub-brand Infinix and iTel. Xiaomi regained its footing and significantly grew YoY after struggling with inventory in the past.

After declining last quarter, 5G smartphone shipments bounced back and grew 54% YoY, reaching an all-time high in share as it contributed 19.2% of total smartphones in Indonesia in 3Q23. The market was still led by Samsung with its wide 5G portfolio, but with OPPO closing in with its many 5G releases in 3Q23.

“We are starting to see a path to recovery with this rebound in 3Q23. However, with reports of slow consumption, vendors are expected to continue to exercise diligence in strategizing their moves to prevent excessive inventory in their channels,” says Vanessa Aurelia, Associate Market Analyst at IDC Indonesia. “Full year 2023 smartphone shipments are expected to stay lower than, or at best, flat when compared to 2022,” adds Vanessa.

To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Vanessa Aurelia at For media inquiries, please contact Michael de la Cruz at mdelacruz@ or Miguel Carreon at mcarreon


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