Press FAQ

Publication date: 11 Dec 2023

Australia’s Smartphone Shipments Continued to Decline at 9.3% YoY in 3Q23, Says IDC

Contact

For more information, contact:

SYDNEY, Australia, 11 December 2023 – According to International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, Australia’s smartphone market declined by 9.3% year-on-year (YoY) in 3Q23, shipping 1.81 million units, marking its 4th consecutive quarter of YoY declines. The end-of-financial-year sales provided a slight uplift in July, but consumer demand remained muted due to economic instability.

The average selling price (ASP) increased by 5.1% YoY in 3Q23, reaching US$813. Smartphones priced above US$1000 sustained growth, driven by the recent releases of the Samsung Galaxy Z5 series and Apple iPhone 15 series. New models were launched in the low- to mid-price brands by OPPO and Lenovo in 3Q23 which sold well through the open channels and in the prepaid market. The position of the Top 5 vendors remained relatively unchanged, although HMD and Lenovo switched places again, similar to what happened last quarter.

Yash Gupta, Lead Analyst for Mobile Phone Research at IDC Australia said, "Economic uncertainty is making consumers more cautious with their spending, resulting in restrained demand. Ongoing increases in interest rates, coupled with recent cost-of-living pressures, are expected to further dampen consumer demand in the domestic market."

Note: *The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.

*Figures in tables/charts rounded to the first decimal point.

Outlook

End-of-year events, such as Black Friday and Boxing Day sales, are expected to enhance sales for vendors and channels through enticing deals and consumer offers. Nevertheless, consumer demand will stay subdued for the remainder of 2023 and the first half of 2024, given the sluggish economic activities. This will result in a single-digit YoY decline in shipment numbers for 4Q23.

For media inquiries, contact Michael de la Cruz at mdelacruz@idc.com  or Miguel Carreon at mcarreon@idc.com.

-Ends-

About IDC Trackers

IDC Tracker   products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semi-annual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT Benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

All product and company names may be trademarks or registered trademarks of their respective holders.

For press enquiries, please contact:



Michael De La Cruz

Associate Director,

Corporate Communications

IDC Asia/Pacific

mdelacruz@idc.com

Miguel Carreon

Marketing Specialist, Corporate Communications

IDC Asia/Pacific

mcarreon@idc.com

Yash Gupta

Lead Analyst,

Mobile Phones Research,

IDC Australia ygupta@idc.com



Coverage