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Publication date: 13 Jun 2024

IDC: Asia/Pacific* Imaging Solutions Market Expands to $71.6 Billion in 2023, While Vendor Shares Remain Stable


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Imaging Vendors Yet to Capture Top-Growing Opportunities in Asia/Pacific (excluding Japan)

SINGAPORE, 13 June 2024 – According to International Data Corporation’s (IDC) newly released Asia/Pacific Semiannual Imaging Market Solutions Tracker, the APeJ Serviceable Available Market (SAM) market for Imaging Vendor grew from $58.5 billion in 2019 to $71.6 billion 2023 with a positive 4-year CAGR of 5.2%.

Under the SAM category, IDC has categorized several markets across the Hardware, Software, and Services spaces representing market expansion opportunities for imaging vendors. Vendors have already made in-roads in markets such as Collaborative Applications, Content Workflow and Management Applications, and Enterprise Resource Management (ERM) Applications which saw an average positive CAGR of 17.6%.

However, IDC identifies market segments such as Robotic Process Automation Software, Artificial Intelligence Software Services, and Security Software as prime areas for expansion. Comparatively, these markets are leading the SAM category with a strong positive 4-year CAGR of 37.2% on average. Conversely, the Serviceable Obtainable Market (SOM) category for vendors, which includes Hardware and Supplies market segments, sees declines over the same period as workflows become digital.

"User choices are no longer confined to the cost performance of hardware alone. Instead, requirements are evolving, as users view their relationships with imaging vendors more as partnerships to address their office or business needs,” says Jimmy ErSheng Li, Research Manager, Imaging Domain, IDC

"This shift of workflows becoming increasingly digital provides a strong growth trajectory for Software and Services in the serviceable available market. Such a trend underscores the diversification of conventional vendors' product offerings beyond hardware towards total office solutions,” ends Li.

Imaging vendors gain a competitive edge by leveraging their understanding of traditional document workflows to introduce digital solutions that improve efficiency, agility, and cost-effectiveness. As a result, IDC anticipates that to meet diversifying business needs, vendors will have to continue expanding their solutions portfolios.

For more information on this Imaging Market Solutions Tracker, please contact Jimmy Ersheng Li at or Eugene Lim at or Yi Karl Tai at For media inquiries, contact Michael de la Cruz at or Miguel Carreon at

The Semiannual Imaging Market Solutions Tracker is now live on IDC's Data & Analytics Query Tool platform. IDC Semiannual Imaging Market Solutions Tracker

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.