IDC: India’s Smartphone Market Grew 6% YoY in 3Q24, Shipping 46 Million Units

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Apple Records Biggest Quarter with 4 Million Shipments

INDIA, 13 November 2024 – According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, the Indian smartphone market grew for the fifth consecutive quarter. In 3Q24, smartphone shipments in India reached 46 million units, reflecting 5.6% growth YoY (year-over-year).

Apple posted its largest-ever quarterly shipment in India, with 4 million units.

“Growth in the biggest quarter of the year was fueled by attractive discounts, multiple financing options, extended device warranty and cashback/bank offers across both online/offline channels. The launch of several new 5G smartphones also drove demand. One of the biggest draws during the eTailer sales was the attractive discounts on last year’s flagship models from Apple and Samsung,” said Upasana Joshi, Senior Research Manager, Devices Research, IDC Asia Pacific.

Key Highlights for 3Q24:

Smartphone ASPs (average selling price) grew 0.9% YoY and 3.8% QoQ, at US$258. The entry-premium (US$200<US$400) segment registered a strong growth of 42% YoY, at 28% share, up from 21% a year ago. OPPO was the biggest gainer, while the share of Samsung and vivo declined, all three together making up 53% of this segment. The premium segment (US$600<US$800) registered the highest growth of 86%, at 4% share, up from 2% a year ago. Key models were the iPhone 15/13/14, Galaxy S23, and OnePlus 12. Apple’s share increased YoY to 71%, while Samsung’s share dropped to 19%, from 30% a year ago.

38 million 5G smartphones were shipped in the quarter. The share of 5G smartphone shipments increased to 83%, up from 57% in 3Q23, while 5G smartphone ASPs declined by 20% YoY to US$292. Within 5G, shipments of the mass budget (US$100<US$200) segment almost doubled, reaching 50% share. Xiaomi Redmi 13C, Apple iPhone 15, OPPO K12x, vivo T3x and Y28, were the highest-shipped 5G models in 3Q24.

Shipments to online channels grew by 8% YoY and its share increased to 51% in 3Q24 from 50% in 3Q23. Apple emerged as the second largest player in the online channel, with iPhone 15 and iPhone 13 as the highest-shipped devices. Shipments to offline channel also increased by 3% YoY in 3Q24, with brands extending the attractive channel schemes and offers to both channels.

Overall, vivo continued to lead for the third consecutive quarter, with the affordable Y series and newly launched T3 and V40 series. OPPO registered the highest growth amongst the top 5 brands led by affordable new launches like A3x/K12x and Reno 12 series. Nothing registered the highest growth overall, followed by Motorola and iQOO.

Apple had its biggest quarter of shipments, with 4 million units, led by iPhone 15 and iPhone 13. This further widened the gap between the value share of Apple and Samsung, which stood at 28.7% and 15.2%, respectively.

“Cyclical dip in demand after the festive period and high shipments in 3Q24 will result in higher stock levels across channels in 4Q24. Thus, India's smartphone market is expected to exit 2024 with a low single-digit annual growth. For the market to see high growth in 2025, it needs strong momentum in mass and entry-premium segments (US$100<US$400). We should also expect more affordable offerings and high decibel marketing around Gen AI features on smartphones in 2025," says Navkendar Singh, AVP – Devices Research, IDC.

Note: This chart/table shows data by IDC’s Brand field. Company ranking may differ where Companies own more than one Brand.

*Figures in tables/charts rounded to the first decimal point.

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