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25 Apr 2017

Growth in Czech and Slovak Smartphone Markets Driven by Top 4 Brands in 2016, According to IDC

FOR IMMEDIATE RELEASE, Prague — According to the Worldwide Quarterly Mobile Phone Tracker published by International Data Corporation (IDC), the smartphone market in Slovakia expanded by 10% between calendar year 2015 and 2016, while the Czech market grew modestly by 2.4% over the same period.

The tracker found that 1.3 million smartphones were shipped in Slovakia in 2016, and in the Czech Republic, total smartphone shipments reached 2.7 million units. The largest upswing in both markets came in the final quarter of 2016 — most notably in Slovakia, where smartphone shipment volume increased by 61.6% over Q3.

In 2016, the Czech and Slovak smartphone markets were concentrated around four brands: Samsung, Huawei, Lenovo, and Apple. Samsung remained number one in both markets, holding around 30% volume share, while Huawei and Lenovo fought for second. Lenovo wound up second in Slovakia and third in the Czech Republic. Apple was stable in fourth position in both countries.

"The Czech market is generally more challenging for vendors to defend their positions, given that the mobile operators there hold only around 40% of the retail market, compared to around 70% in Slovakia," says IDC analyst Ina Malatinska.

For all other players, 2016 was a tough year in the Czech Republic and Slovakia. Microsoft, Sony, HTC, LG, and Alcatel have become marginal players in the two markets, each with less than a 3% market volume share in Q4 2016. These vendors, together with other Android-based brands such as Coolpad, Xiaomi, and Zopo, supplied only around 2 of every 10 smartphones shipped in the Czech Republic — and even less in Slovakia.

Around 80% of the smartphones shipped in the Czech Republic and Slovakia in Q4 2016 supported the Long Term Evolution (LTE) standard. Year on year, the average selling price of an LTE smartphone fell by 7.9% in the Czech Republic and by 11.6% in Slovakia.

IDC expects Q1 2017 to bring a rather dramatic quarter-on-quarter drop in mobile phone shipment volumes in both countries. Country-level information will be available in IDC's Q1 2017 Worldwide Quarterly Mobile Phone Tracker release.

To learn more about handsets in the region, check out the IDC Central and Eastern Europe Mobile Phone Tracker Results Analysis. This document is a quarterly presentation that summarizes the latest IDC European quarterly mobile phone tracker results for the CEE mobile phones market, which includes the Czech Republic and Slovakia. In this tracker, IDC follows more than 40 mobile phone makers across CEE, providing detailed shipment volumes, ASPs, and market values for each company.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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