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05 Sep 2017

Partial Economic Recovery Sees Demand Bounce Back in Middle East & Africa Hardcopy Peripherals Market

Dubai – The overall Middle East and Africa (MEA) hardcopy peripherals market (HCP) grew 17.4% year on year in Q2 2017 to total 1.19 million units, according to the latest insights from International Data Corporation (IDC). Much of this growth was spurred by accelerated demand for lower-priced inkjet devices, with the global technology research and consulting firm's Quarterly Hardcopy Peripherals Tracker showing that the market's value declined -5.0% over the same period to total $367.12 million.

After a significant slowdown in economic activity in 2016, a stabilization and slight recovery in global oil prices during the first half of 2017 helped drive demand in some of the region's largest economies, which are dependent on oil production. Saudi Arabia, Algeria, and Nigeria were among the markets to post the highest growth rates in shipment terms, with color inkjet devices enjoying particularly strong gains. However, markets such as Egypt and South Africa continue to report large declines in both units and value due to subdued demand caused by rising inflation.

The entry-level segment (devices priced below $200) accounts for the majority of the region's shipments, and represents more than three-quarters of the total inkjet market's value. This space is supported by demand from the home user and small office/home office (SOHO) segments, and HP Inc. continues to dominate here, enjoying more than 60.0% unit share of the MEA inkjet market in Q2 2017.

Middle East & Africa HCP Vendor Shares (Units) – Q2 2016 vs. Q2 2017

Brand

Q2 2016

Q2 2017

HP Inc.

47.0%

49.5%

Canon

23.4%

23.6%

Epson

7.3%

7.5%

Samsung

7.2%

5.8%

Brother

3.8%

3.2%

Others

11.2%

10.4%



While the value of the overall MEA laser market (mono and color) declined -5.6% year on year in Q2 2017 to total $304.10 million, shipments increased 4.4% over the same period to reach 576,189 units. This can be attributed to the strong growth seen in the mono laser segment, which contributed 33.7% of the overall MEA HCP market's units in Q2 2017.

Much of this mono laser growth was spurred by shipments of A4 devices from the 21-30 pages per minute (ppm) segment. This reflects an increased focus from vendors (especially HP Inc. and Canon) on introducing more affordable devices to cater to the needs of the growing small and medium-sized business segment, which is experiencing a recovery following improved economic activity across most of the MEA region.

In line with the overall market, the color laser segment experienced a slight increase in units year on year in Q2 2017 and a decline in value to total 107,820 units worth $123.54 million. This was mainly due to the improved affordability of such devices, with increased competition leading to a decrease in prices.

Serial dot matrix (SDM) shipments declined -1.8% compared to the same quarter in 2016 to total 26,503 units, with the market's value falling -10.2% to $8.47 million. Demand for SDM devices is expected to decline significantly over the coming years given the adoption of newer and more advanced technologies.

Notes

• IDC tracks A2, A3, and A4 devices in the Quarterly Hardcopy Peripherals Tracker.

• Hardcopy peripherals include single-function printers, MFPs, and single-function digital copiers for both office-based and production segments.

• Data for all vendors are reported for calendar periods.

• The MEA region includes: Algeria, Bahrain, Egypt, Ethiopia, Ghana, Jordan, Kenya, Kuwait, Lebanon, Morocco, Nigeria, Oman, Pakistan, Qatar, Rest of Africa, Rest of the Middle East, Saudi Arabia, South Africa, Tanzania, Tunisia, Turkey, and the United Arab Emirates.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC

IDC in the Middle East, Africa, and Turkey

For the Middle East, Africa, and Turkey region, IDC retains a coordinated network of offices in Riyadh, Casablanca, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc-cema.com. You can follow IDC MEA on Twitter at @IDCMEA.



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For more information, contact:

Roberto Alunni
ralunni@idc.com
0551092209