03 Apr 2018
Large Format Printer Markets in Central and Eastern Europe, the Middle East and Africa Record Strong Growth in 2017, Says IDC
The large format printer (LFP) market in Central and Eastern Europe, the Middle East and Africa (CEMA) grew 8.1% year on year in 2017, with shipments reaching 40,705 units, according to the Worldwide Quarterly Large Format Printer Tracker published by International Data Corporation (IDC). Shipment value in the same period contracted by 0.4% to $305 million. The drop in market value is related to the fact that the share of cheaper products in total shipments increased in the most of the toner/ink types; there were also far fewer installations of high-end LFPs in 2017 than in 2016.
The only segment to increase more in value than unit terms was aqueous/dye-sublimation printers, which was also the fastest-growing segment in both units and value terms. "One of the clearest reasons for the rapid year-on-year growth of the aqueous/dye-sublimation segment was the low base in 2016,” says Alexey Gvozdenko, program manager with IDC CEMA's Imaging, Hardware Devices, and Document Solutions group. “Many LFP vendors have been focusing on the textile industry in recent years, and the offering of aqueous/dye-sublimation printers is constantly expanding.”
In terms of company ranking, HP Inc. remained the overall leader in the CEMA LFP market with unit share of 48.1%. Canon Group ranked second with unit market share of 27.4%, and Epson placed third with 11.4%. Canon Group and Epson substantially increased their unit shipments year on year, by 17.2% and 17.7% respectively, while HP Inc.'s shipments were almost flat.
Stable year-on-year growth was reported in Africa both in unit (5.7%) and value terms (6.2%). While many country markets on the continent are unsaturated in terms of printing devices, many countries have developing economies, which limits demand for large format printers.
Central and Eastern Europe
The market recorded 6.3% year-on-year growth in terms of units and 1.0% in value, mainly thanks to continued market recovery after the economic downturn in such countries as Kazakhstan, Russia, and Ukraine, as well as in some smaller, former USSR countries. Aggressive product promotion and pricing by some vendors also drove growth.
Strong demand for aqueous CAD printers drove year-on-year unit growth of 13.9% in the region. The market contracted by 4.7% in value terms, largely because of substantially fewer sales of high-end machines compared to 2016.
About IDC's Worldwide Quarterly Large Format Printer Tracker
IDC's Worldwide Quarterly Large Format Printer Tracker analyzes the trends that are impacting the demand for technical and graphics applications in this region. It is aimed at helping vendors identify opportunities, position their products/brands, and anticipate future requirements in this burgeoning market. This tracker focuses on the changing dynamics of the aqueous, solvent, UV, and other ink type (such as latex) printer markets globally and identifies the killer applications in each sector.
International Data Corporation (IDC) leads the ICT innovation discussion through events, research, and consulting. For nearly five decades, it has been giving ICT and business professionals data and insight for making strategic and practical decisions. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Learn more at www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn.