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13 Jun 2016

Flash Remains the Only Bright Spot in Another Lackluster Quarter for EMEA External Storage, Says IDC



LONDON, June 13, 2016 — Total EMEA external storage systems revenue fell 4.9% year over year to $1.64 billion in the first quarter of 2016 (1Q16), according to the EMEA Quarterly Enterprise Storage Systems Tracker 1Q16 from International Data Corporation (IDC). The capacity shipped in the quarter also dropped 3.5%, indicating a move away from external storage to internal storage in the region.



For the first quarter, the traditional hard disk array (HDD) segment in EMEA declined for yet another quarter, falling 23% in user value. The flash market, on the other hand, recorded another bumper quarter, with all-flash systems growing 96% annually and hybrid flash arrays growing at a more modest 4% YoY. Bucking the overall trend of a decline in capacity shipped, flash arrays recorded triple-digit growth in capacity this quarter, accounting for nearly 60% of total shipments.



"Flash is the only vivid note in yet another lackluster quarter characterized by unstable emerging markets and a negative seasonality effect," said Silvia Cosso, senior research analyst, European Storage Research, IDC. "The additional slowdown is due to the portfolio transition by major vendors, but also due to investments put on hold as they wait to see how the large acquisitions announced last year will materialize. On a positive note, the exchange rate effect was milder than in the previous quarters."



Storage Array Type, EMEA External Enterprise Storage Systems Value, ($M)

Storage Array Type

1Q15

1Q15

Market Shares

1Q16

1Q16

Market Shares

1Q16

YoY Growth

All-flash array (AFA)

$109.9

6%

$215.8

13%

96%

All hard disk drive (HDD)

$928.6

54%

$710.8

43%

-23%

Hybrid flash array (HFA)

$685.7

40%

$713.2

43%

4%

Grand total

$1,724.2

100%

$1,639.81

100%

-5%

Source: IDC, 2016



Western Europe

The Western European external storage market continued its decline for another quarter, falling 4% YoY in 1Q16, due to the continuing downward trend in the traditional storage segment. Western Europe's storage revenue exceeded $1.2 billion and capacity shipped dropped 11% YoY to 2.18 exabytes.



"External storage continued to decline in 2016 in Western Europe as traditional storage arrays struggle to attract investment," said Archana Venkatraman, senior analyst, European Storage Research, IDC. "The double-digit drop in capacity in 1Q16 demonstrates how mature Western European organizations are moving to newer, more intuitive storage technologies such as internal or server-based storage to meet their capacity requirements. In the next few quarters we expect to see continued growth in flash storage and a push to internal storage as organizations take an integrated approach to their infrastructure to take it closer to application needs."



Central and Eastern Europe, the Middle East, and Africa

Although the external storage market in Central and Eastern Europe, the Middle East, and Africa (CEMA) continued its downward trend (-7%) at the beginning of 2016, there was some improvement over previous quarters, mostly coming from the Central and Eastern Europe (CEE) subregion. Regional storage revenue reached $393.7 million and capacity saw double-digit growth to 740.0 petabytes.



The CEE storage market was impacted by the seasonal effect, with most countries in the region having a slower quarter than the stronger 4Q15. Russia, however, benefited from an upturn in investment by government and large businesses in high-end storage projects, which boosted its growth and brought the region to almost flat performance.



In the Middle East and Africa (MEA), likewise, only the largest countries — Israel, Turkey, South Africa, and United Arab Emirates — recorded revenue growth due to realized infrastructure projects by the public, telecommunication, and financial sectors, while vendors in the other countries suffered from delayed projects and still relied on run-rate business. Flash-optimized storage business continued to thrive, seeing triple-digit growth and accounting for more than 50% of the market (following suit with Western Europe).



"The coming quarters will be challenging for the incumbents as the CEMA storage market will have its ups and downs," said Marina Kostova, senior research analyst, Storage Systems, IDC CEMA. "Market performance will be boosted by a moderate recovery in the subdued storage demand. At the same time, the pace of adopting new storage technologies is accelerating and the source of growth is shifting from traditional storage arrays to alternative solutions. This will be a threat for some vendors and an opportunity for others, ultimately leading to changes in the regional competitive positioning."



Top 5 Vendors, EMEA External Enterprise Storage Systems Value ($M)

Vendor

1Q15

1Q15

Market Shares

1Q16

1Q16

Market Shares

1Q16

YoY Growth

EMC

$449.2

26.1%

$402.6

24.5%

-10%

NetApp

$276.3

16.0%

$258.6

15.8%

-6%

Hewlett Packard Enterprise

$224.7

13.0%

$237.6

14.5%

6%

IBM

$174.1

10.1%

$143.6

8.8%

-18%

Hitachi

$132.9

7.7%

$134.0

8.2%

1%

Others

$466.9

27.1%

$463.4

28.3%

-1%

Grand total

$1,724.16

100%

$1,639.81

100%

-5%

Source: IDC, 2016



Top 5 Vendors, EMEA External Disk Storage Systems (Value Market Share), 1Q16 iCharts link here

http://chartchannel.icharts.net/chartchannel/top-5-vendors-emea-external-disk-storage-systems-value-market-share-1q16 _ mh7bzynbc



About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.



For more information, contact:

Archana Venkatraman

avenkatraman@idc.com

+44 20 8987 7201











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Contact
For more information, contact:

Archana Venkatraman
avenkatraman@idc.com
44 20 8987 7100