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14 Jun 2017

All-Flash Shines as EMEA External Storage Market Declines for Ninth Consecutive Quarter, Says IDC

LONDON, June 14, 2017 — Total EMEA external storage systems revenue fell by 3.9% in the first quarter of 2017, according to the International Data Corporation (IDC) EMEA Quarterly Disk Storage Systems Tracker 1Q17.

The all-flash market outpaced expectations and grew 100.7% with accelerated growth in Western Europe and in the Middle East and Africa. In contrast, the traditional hard disk array (HDD) segment in EMEA fell 34.5% in 1Q17.

"Brexit uncertainty, unfavorable exchange rates, major vendors' internal reorganizations, and increased component costs for SSD have weighed down on EMEA performance once again, making 1Q17 the ninth quarter of uninterrupted decline for the region," said Silvia Cosso, research manager, European Storage and Datacenter Research, IDC. "However, as enterprises progress in their digital transformation paths, sales of all-flash array systems, standalone or converged, see no crisis in sight, doubling their sales compared to the same period a year ago and reaching a quarter of total sales."

Western Europe

The Western European external storage market was lackluster with a fall of 0.8% YoY in the first quarter of 2017, accounting for $1.22 billion in market value. In euro terms, however, it was a positive picture with the Western European ESS market growing 2.7% YoY in value in 1Q. The capacity in the region grew 6.7% to 2,350.4 petabytes.

All-flash array (AFA) storage solutions registered 107.1% YoY growth in the quarter, lifting the overall external storage market. Flash storage systems (AFA and HFA) together now account for almost three-quarters (70.3%) of the total market value in the region.

"The accelerated growth in AFAs this quarter shows that flash storage has entered not just large enterprise datacenters but even medium-sized and small businesses in Western Europe. With flash storage solutions evolving to support mixed workload consolidation and offer rich data services, many more businesses are exploring the use of flash for their primary storage needs," said Archana Venkatraman, research manager, IDC Europe.

Central and Eastern Europe, the Middle East, and Africa

The Central and Eastern Europe, Middle East, and Africa (CEMA) external storage market declined 14% to reach $340.8 million in value. Capacity also slipped, the result of only a marginal reduction of $/GB. The strong negative impact was due to the Russian market's performance, and excluding it would see the CEMA region decline by only a low single-digit rate. The AFA segment posted another successful quarter with nearly 80% YoY growth and 23% of the total value.

"CEMA external storage market development remains difficult to predict due to the differences in the subregions' maturity and the complex macroeconomic and political situation," said Marina Kostova, research manager, Storage Systems, IDC CEMA. "While we still expect storage spending in the region to grow in the next few years, growth will be more subdued and there will be quarterly fluctuations due to the combined effect of technological disruption and volatility of the markets."

Looking at the subregional level, Central and Eastern Europe (CEE) underperformed the Middle East and Africa (MEA). Storage investments in most CEE EU member states intensified, boosted by the launch of new flash-optimized midrange solutions and the realization of high-end storage projects by the government, finance, and manufacturing sectors. However, the Russian storage market dragged the entire region down due to the postponement of already approved projects for next quarter by public and large corporate clients.

The MEA storage market showed a more diverging trend than in previous quarters and was able to limit its decline to single digits, mostly supported by SMB activity. However, spending behavior differed by country. Most smaller markets significantly increased their investments in midrange and high-end hybrid storage, while the largest markets (South Africa, Turkey, Israel, and Saudi Arabia) more than doubled their investments in AFA solutions.

Top 5 Vendors, EMEA External Disk Storage Systems Value ($M)



1Q16 Market Shares


1Q17 Market Shares

1Q17 YoY Growth

Dell Technologies




































Grand total






Top 5 Vendors, EMEA External Enterprise Storage Systems (Value Market Share), 2017Q1

IDC's Worldwide Quarterly Disk Storage Systems Tracker greatly enhances clients' ability to quickly and effectively respond to today's dynamic storage market. Understanding which global markets and segments are growing and knowing the quarterly adoption curve for new products have become business-critical needs for disk storage vendors, supply chain partners, and the Wall Street financial community.

For more information, please contact Pavla Cincerova at IDC CEMA on +420 221 423 116 or at


For more information, contact:

Pavla Cincerova
+420 221 423 116