29 Sep 2021

European Wearable Market Continued to Grow in 2Q21, says IDC

LONDON, September 29, 2021 — In the second quarter of 2021, the Wearable market in Europe grew 28.5% compared to the same period of 2020, according to the latest International Data Corporation (IDC ) Worldwide Quarterly Wearable Device Tracker. 21.2 million units were shipped to the region between April and June.

"Though disruptions in the supply chain continued, the wearable market in Western Europe grew 24.6% year over year (YoY) overall due to the Olympic Games and heightened interest in health monitoring in both the consumer and commercial segments," said Kyla Lam, research analyst for wearable devices for Europe. Basic wearable grew 21.2% YoY, including earwear and smart glasses, while smart wearable grew 39.7% YoY, which mainly includes smartwatches only.

"In Central and Eastern Europe, the wearable market grew a promising 40.6% YoY overall, clearly showing signs of recovery from last year. With more promotional campaigns and channel expansions, basic wearable grew 38.4% YoY while smart wearable grew 60.3% YoY."

In 2025, the wearable market is expected to reach 170.0 million units in Europe and grow at a CAGR of 13.2% in 2020–2025.

"Wearable products will continue to grow as seasonal sales continue and the holiday season emerges, and customers will be incentivized to trial smart products for personal use and gift giving," said Lam.

Product Highlights

Watches accounted for 29.8% of the market, reaching 6.3 million units, a growth of 54.0% YoY, with Apple taking the lion's share of this product, surpassing all other smartwatch makers with rapid growth of 131.0% YoY due to reduced prices in Watch Series 3, increased demands from Watch SE and upgrades from Series 4 and 5 to Series 6. Meanwhile Huawei became top 1 in basic watch shipments with 74.3% YoY growth due to its popularity in Germany and Poland. Garmin ranked third with Vivoactive collections securing sales demands.

Glasses showed a jump of over 8,012.8% YoY growth due to increased interest from participants such as Bose, Razer. We are expecting this jump to carry over in the following quarter due to the release of Ray-Ban Facebook smart-glasses.

Earwear accounted for 11.6 million units in the European market, this category remained the largest product share in the wearable market with 54.8% share. Truly Wireless had the highest market share in the earwear category, with Apple leading the market, followed by JBL and Xiaomi.

About IDC Trackers

IDC's Worldwide Quarterly Mobile Phone Tracker fills the demand for detailed and timely information on the total mobile phone and smartphone markets for handset vendors, software developers, service providers, component suppliers, and investors. It provides insightful analysis through quarterly market share data by region. The tracker delivers a quarterly web database that details the performance of the market's individual players and answers important product-planning and product-positioning questions.

For more information on IDC's Worldwide Quarterly Wearable Device Tracker or other IDC research services, please contact Vice President Karine Paoli on +44 (0) 20 8987 7218 or at kpaoli@idc.com. Alternatively, contact your local IDC office or visit www.idc.com.

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