12 Sep 2020
Russian ICT Market Shows Diversity Between Segments in Reaction to COVID-19 Pandemic, Says IDC
FOR IMMEDIATE RELEASE, Moscow — In Q2 2020, the Russian ICT market was hit by the COVID-19 epidemic outbreak, which impacted market segments differently. Some hardware segments (e.g., production printing) suffered a sharp decline, while others (e.g., notebooks and home printing devices) saw a surge in demand.
The Russian smartphone market posted a double-digit value decline year on year in Q2, but the Russian PC market increased in units and value during the same period. The Russian hardcopy peripherals (HCP) market decreased by a modest 1.3% in unit terms and by 1.0% in value year on year.
Over 464,000 printers, copiers, and multifunction peripherals (MFPs) were delivered to the Russian market in Q2 2020, with a total value of $134.25 million. The overall laser segment decreased by 5.6% in unit terms and by 3.9% in value terms year on year, although the total inkjet market increased in unit and value terms — by 13.5% and by 24.1%, respectively.
The Russian smartphone market held up well during the COVID-19 lockdowns of Q2 2020, falling just 11.5% in unit terms year on year, which represented 6.5 million smartphones shipped. However, the market’s value declined sharply, down 22.4% to $1.27 billion (at retail prices, excluding VAT), as consumer demand shifted to lower-cost models.
According to the Quarterly PC Tracker published by International Data Corporation (IDC), 1.49 million desktops and notebooks shipped to Russia in Q2 2020 with a total value of $863 million, representing unit growth of 30.1% compared to Q2 2019. The share of consumer notebooks in total PC shipments grew by 3% and consumer desktop shipments grew by 6%. This correlates well with 5.2% growth in consumer spending in the May-June period (in non-food sectors), according to the Central Bank of Russia. One third of all notebooks and over one half of desktop sales in Russia were supplied to companies, which bodes well for top PC vendors.
"The main growth drivers of Russia’s ICT market in Q2 included delayed demand from the early quarantine period, the shift to remote working and education, which increased consumer demand for home computing and printing devices," says Konstantin Makarenkov, senior analyst with IDC Russia & CIS. “There is also a tendency among Russian consumers to invest in high-tech products in a period of unexpected currency fluctuations and crisis situations.”
For more information, please contact Konstantin Makarenkov at firstname.lastname@example.org.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.
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