28 May 2021
Russian Smartphone Market Posts Robust Q1 2021 Results
Moscow, FOR IMMEDIATE RELEASE — Russia’s smartphone market recorded a vibrant start to 2021, setting a new Q1 record for units, according to International Data Corporation (IDC).
IDC's Worldwide Quarterly Mobile Phone Tracker reports that 7.25 million smartphone units were sold in Russia in Q1 2021, a 10.4% year-on-year increase. The average sales price of an Android smartphone was $200 in Q1, up from $168 in Q4 2020.
Almost 2 million feature phones were shipped to Russia in Q1 2021. This was less than Q1 2020, but more than Q1 2019.
"The market has largely thrown off the effect of the COVID-19 restrictions,” says Simon Baker, program director at IDC EMEA. “The average smartphone sales price is rising.”
Samsung expanded its share of the smartphone market to 35.6% in Q1, leading for the fourth quarter in a row. However, the vendor is increasingly challenged by Xiaomi, whose Q1 share exceeded 25% of the market for the first time.
“Samsung and Xiaomi have taken most of the share formerly held by Huawei, whose share slid to just 1.3% in Q1,” notes IDC Senior Research Analyst Olga Agapova.
The share of Honor, a former Huawei brand that is now a separate company, dropped precipitously in Q1, down to 2.4% from 10.3% in Q4 2020.
Shipments of entry-level Android smartphones valued at less than $100 retail before tax continued to drop in Q1, as did smartphones in the $200–300 range. Phones priced less than $200 now make up three-fifths of the Russian Android market.
For the first time, Android 5G devices represented more than 10% of all Android shipments to Russia in Q1. The average price of 5G Android devices continues to drop, falling to $524 in Q1.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
About IDC's Worldwide Quarterly Mobile Phone Tracker
IDC's Worldwide Quarterly Mobile Phone Tracker fills the demand for detailed and timely information on the total mobile phone and smartphone markets for handset vendors, software developers, service providers, component suppliers, and investors. It provides insightful analysis of quarterly market share data by region. IDC's Worldwide Quarterly Mobile Phone Tracker is built on the foundation of IDC's network of country-level mobile phone tracking services. Its bottom-up methodology delivers an accurate view of the mobile phone market from those closest to it. This IDC tracker product delivers a quarterly web database that details the performance of the market's individual players and answers important product-planning and product-positioning questions.
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