19 Jul 2021

Manufacturing to Lead 27% CEE Public Cloud Spending Jump in 2021, Says IDC

Prague, July 19 — Combined spending on public cloud infrastructure and software services in Central and Eastern Europe (CEE) is expected to grow 27% year on year in 2021, rising to a value of more than $5 billion, according to International Data Corporation (IDC).

IDC’s new Worldwide Public Cloud Services Spending Guide reports that, the manufacturing industry, after a challenging 2020 due to the COVID-19 crisis, will account for the largest share of public cloud services spending in CEE this year.

Manufacturing will be the largest spender in 2021, but other industries in CEE are moving even more rapidly from on-premises solutions to cloud-based platforms. Industries making the quickest shifts include personal and consumer services, professional services, retail and wholesale, and telecom and media.

“As a result of globalization, today's marketplace is extremely competitive,” says Senior Research Analyst Soheyla Mirshahi, IDC Customer Insights & Analysis, Europe. “CEE businesses are aware they must migrate from on-premises solutions to public cloud to provide customers with more agile, flexible, and customizable services.”

IDC reports that CEE organizations are increasingly adopting cloud-based platform as a service (PaaS) to accelerate application development and deployment. This presents opportunity for services providers, particularly in the finance sector. Many financial services companies regard PaaS as a key tool to bring innovative, customer-centric services to market faster and at a lower cost.

“As they recover from the COVID-19 crisis, CEE organizations are increasingly ready to invest in digital transformation and business resiliency initiatives that rely heavily on cloud services,” said Mirshahi. “Industries are moving infrastructure and applications to the cloud to provide more flexible services, reduce costs, and boost productivity.”

Source: IDC Worldwide Public Cloud Services Spending Guide, Total Software Add-On, Jun (V2 2021)

For more information, Contact Soheyla Mirshahi at smirshahi@idc.com.

The IDC Worldwide Public Cloud Services Spending Guide  quantifies public cloud computing purchases by cloud type for 20 industries and five company sizes across eight regions and 47 countries. Unlike any other research in the industry, this comprehensive spending guide was designed to help IT decision makers clearly understand the industry-specific scope and direction of public cloud services spending today and over the next five years.

About IDC Spending Guides

IDC Spending Guides provide a granular view of key technology markets from a regional, vertical industry, use case, buyer, and technology perspective. Guides are delivered via pivot table format or custom query tool, enabling users to easily extract meaningful information about each market by viewing data trends and relationships.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, visit www.idc.com. Follow IDC on Twitter at @IDC   and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.

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