20 May 2020

Public Cloud Proves an Exception to the Rule as Spending Grows Following COVID-19 Outbreak

Dubai – Public cloud spending in the Middle East, Turkey, and Africa (META) will increase to $2.8 billion this year as demand increases following the spread of COVID-19. That's according to the latest research update from International Data Corporation (IDC), which expects this figure to top $6.5 billion in 2024, representing a compound annual growth rate (CAGR) of 24%, up from the 22% rate that was projected prior to the COVID-19 pandemic.

"While the COVID-19 pandemic has brought unprecedented levels of disruption to the region, it has also shone a light on the critical role that digital transformation (DX) plays in ensuring business continuity," says IDC's Jyoti Lalchandani, group vice president and regional managing director for the Middle East, Turkey, and Africa. "Indeed, DX-savvy organizations are experiencing the least disruption as they were far better prepared to face the challenges that lay in wait.

"As the situation continues to evolve, more and more enterprises will look to rethink their business continuity strategies, with an eye on stabilizing their critical infrastructure and improving their response to unforeseen events. Online collaboration tools, cloud-based platforms, and secure remote access will all be central to this process, as will improvements in infrastructure resiliency and disaster recovery. As such, we are seeing a positive momentum in cloud appetite, with public cloud so far proving resilient to the COVID-induced slowdowns that have hit other segments of the region's IT market."

IDC will address all these issues and more in a series of dedicated webinars titled 'Sustaining Business Continuity with Digital Resilience' that will take place across the region on the following dates:

• Levant – July 1

• Turkey – July 2

• Middle East – July 8

• Africa – July 23

These exclusive digital events will feature insights from David Reinsel, senior vice president of IDC's global datasphere, as he presents a fascinating keynote on 'The Relationship Between IT Resilience and Business Continuity'. A host of other collaboration pioneers, senior technology executives, and respected industry thought leaders will also be on hand to explore topics such as sustaining customer service in a crisis, avoiding cloud sprawl, ensuring a productive remote workforce, elevating security for digital trust, and harnessing digital workers for operational efficiency.

For more information about these webinars and to learn about our wide range of partnership opportunities, please contact Sheila Manek at smanek@idc.com  or on +971 4 446 3154. You can also visit the dedicated event website at www.idc.com/event/businesscontinuity or join the conversation on social media using the hashtag #IDCDigital.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.