22 Jul 2020
Middle East & Africa PC Shipments Surpass Expectations to Post Strong Growth Despite Ongoing COVID-19 Pandemic
Dubai – The Middle East and Africa (MEA) personal computer (PC) market, which is made up of desktops, notebooks and workstations, saw shipments grow 7.0% year on year during the second quarter of 2020, according to industry analysis conducted by International Data Corporation (IDC). Preliminary results from the global technology research and consulting firm's latest Quarterly PCD Tracker shows that a total of 2.9 million units were shipped across the region in Q2 2020.
"The ongoing COVID-19 pandemic has seen people spend much more time inside their homes as remote working and studying practices have increasingly become the norm," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "This has acted as one of the key drivers of demand as more end users required their homes to be equipped with PCs. At the same time, we have also seen a strong shift in demand from desktops to notebooks as the need for mobility has grown."
"Huge growth was seen in Saudi Arabia as market players pushed high volumes of shipments before the Kingdom's VAT rate tripled to 15% at the start of July and made PCs costlier for end users," continues Charakla, "In Turkey, there was a notable rise in shipments as both consumer and commercial demand began to improve with lockdown measures easing, stores reopening, and general business activity increasing. Meanwhile, the UAE's shipments were boosted by the delivery of a massive education deal during the quarter."
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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