18 Aug 2020
Middle East & Africa Hardcopy Peripherals Market Experiences Overall Decline in Q2 2020 but Some Bright Spots Remain
Dubai – The overall Middle East and Africa (MEA) hardcopy peripherals (HCP) market contracted in both units and value in Q2 2020, according to the latest insights from International Data Corporation (IDC). The global technology research and consulting firm's Worldwide Quarterly Hardcopy Peripherals Tracker shows that 1.01 million units were shipped in the region in Q2 2020 for a total value of $263.81 million, down 16.5% and 38.7%, respectively, year on year. These declines can primarily be attributed to supply-chain disruptions and subdued demand caused by the outbreak of the COVID-19 pandemic.
The performance of the region's major markets varied widely. While demand for HCP products in South Africa, Turkey, and the UAE was adversely impacted, Saudi Arabia saw notable unit growth due to a surge in consumer spending ahead of the rate of VAT being increased to 15%. It is also worth noting that the Kenya and Ethiopia markets experienced triple-digit unit growth in Q2 2020 due to upcountry expansion and an online sales push by certain vendors.
Looking at the MEA region as a whole, inkjet shipments were up 7.5% year on year in Q2 2020 to total 218,241 units, while the segment's value was up 21.2% to $25.27 million. This growth was primarily driven by demand for entry-level inkjet devices from the $0<$100 price band, which was given a strong boost by the proliferation of remote working trends in the wake of COVID-19. "In the short term, mid-range inkjet MFPs will most likely remain stable, buoyed by demand from the consumer and home office segments," says Samar El Sayed, a research manager at IDC.
Shipments of laser devices declined 39.9% in unit terms and 45.1% in value when compared to Q2 2019. The mid-range and high-end speed ranges where the most affected segments, as multiple orders and tenders were either put on hold or canceled completely. "IDC expects laser devices to experience a sustained slowdown through the rest of the year as many organizations across the region will maintain their remote working practices, with a recovery expected to take place in 2021," says El Sayed.
In terms of the MEA HCP market's overall vendor rankings (laser and inkjet combined), HP Inc. and Canon placed first and second, respectively, in unit terms in Q2 2020, together accounting for almost 80% of the market's overall shipments. Epson remained in third place thanks to strong sales of its ink tank devices, which accounted for almost 96% of its shipments to the region during the quarter. Epson outperformed all other vendors in this particular segment.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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