08 Sep 2020

Middle East & Africa Notebook Market to See Strong Growth in H2 2020, but Desktop Demand Will Falter

Dubai, September 8, 2020 – Notebook shipments across the Middle East and Africa (MEA) are forecast to increase 5.2% year on year in H2 2020 to total 3.9 million units, according to the latest industry analysis conducted by International Data Corporation (IDC). However, the global technology research and consulting firm's latest Worldwide Quarterly PCD Tracker shows that the region's overall personal computer (PCD) market — which is made up of desktops, notebooks, workstations and tablets — is expected to decline 3.1% over the same period to 10.6 million units.

"Movement restrictions and caution exercised by people across the region to control the spread of the COVID-19 virus are expected to continue having a substantial positive impact on demand for notebooks and tablets, particularly as remote working and learning concepts remain common," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "As a result, tablet shipments will decline at a much slower pace than previously forecast, while notebook shipments will grow at a faster pace.

"At the same time, the demand for desktops is expected to suffer considerably, as a large proportion of commercial end users — the primary buyers for desktops — continue shifting their purchases to notebooks. Consequently, 2020 will be the first year ever for the region in which notebook demand will outstrip desktop demand in the commercial segment

"All these factors mean IDC expects 2020 as a whole to close with a year-on-year unit decline of just 1.7%. However, 2021 will see a stronger decline due to the fact that many end users will have already made their purchases in 2020 and therefore not require replacement devices in the following year. The market will then continue declining at a much softer pace in the years beyond, primarily due to slowing demand for tablets."

For more information, please contact Sheila Manek at smanek@idc.com  or on +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.


Regions Covered

Middle East and Africa

Topics Covered

COVID-19, Traditional notebook