09 Dec 2020
Middle East & Africa Personal Computing Market Records Strong Growth in Q3 2020, with Demand Showing No Signs of Fading
Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, saw shipments increase an impressive 23.5% year on year during Q3 2020, according to industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm's latest Worldwide Quarterly PCD Tracker shows that a total of 6.5 million units were shipped across the MEA region in Q3 2020, which represents the highest quarterly volume since Q4 2016
"The effects of the COVID-19 pandemic continued to drive demand for PCDs across the region, thanks to the continuation of widespread home learning and remote working practices," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "The biggest growth was seen in Egypt, where a massive delivery of tablets into the country's education sector caused shipments into the country to grow severalfold. This delivery was part of a much bigger government-backed education initiative, shipments for which were also witnessed earlier in the year, as well as in 2019 and 2018.
"Turkey was another big driver, where PCD shipments grew more than 50% year on year in Q3 2020 as the country recovered from the significant slowdown in PCD demand it experienced last year. In other key markets, Saudi Arabia and the UAE both experienced modest growth in shipments; however, South Africa experienced a considerable decline in shipments owing to the economic challenges the country continues to face, which are inhibiting demand for PCDs."
In the PC segment, the top three vendors maintained their rankings in Q3 2020, with HP maintaining the lead, Lenovo placing second, and Dell ranking third. Dell was the only vendor among the top three to experience a year-on-year decline in shipments.
Middle East & Africa PC Market Vendor Shares – Q3 2019 vs. Q3 2020
In the tablet space, Samsung maintained its top position, backed by the large-scale education delivery in Egypt. Huawei ranked second while Lenovo overtook Apple to claim third spot.
Middle East & Africa Tablet Market Vendor Shares – Q3 2019 vs. Q3 2020
"The pandemic-induced factors that drove the market's growth in the second and third quarters of 2020 will continue driving demand in Q4 2020 as well," says Charakla. "Due to the strong demand witnessed across the region earlier in the year, inventory levels among the channels remains very low. As a result, vendors are expected to ship as much as they can to fill the void between demand and supply. However, an ongoing global supply shortage of PC components is expected to act as one of the challenges, since this shortage is negatively impacting the production capacity of several vendors across the globe. Looking further ahead, demand for PCs is expected to remain strong in 2021, while tablet demand will likely suffer — primarily because the large tablet projects witnessed in 2020 are not yet on the horizon for 2021."
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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