14 Dec 2020
Middle East & Africa Wearables Market Rebounds in Q3 2020 as Demand for Earwear Devices Surges
Dubai – The Middle East and Africa (MEA) wearables market rebounded in Q3 2020 thanks to an easing of the supply disruptions that had plagued the previous quarter. The market recorded year-on-year unit growth of 15.8% in Q3 2020, while its value was up 33.9% over the same period. That’s according to the latest insights from International Data Corporation (IDC), with the firm's recently updated Worldwide Quarterly Wearable Device Tracker showing that 3.0 million units worth $405.6 million were shipped to the region during the third quarter of the year.
"COVID-19 restrictions fueled demand during Q3 2020, with remote working and home-schooling policies pushing consumers to look for more compatible devices to ensure productivity," says Nourhan Abdullah, a senior research analyst in IDC. "The need to be connected while limiting surrounding noise spurred significant growth in earwear devices, leading to double-digit growth rates for the region's overall wearables market."
While basic wristbands, the market's dominant category, suffered a decline in Q3 2020, the second-largest category, earwear devices, saw shipments increase 54.8% year on year. Apple, Samsung, and JBL are the top three brands in the earwear devices category. It is worth noting that these top two categories — basic wristbands and earwear devices — accounted for 88.7% unit share of the region's overall basic wearables market in Q3 2020.
The smart watch category also got back on track in Q3 2020, with shipments increasing 15.2% year on year, thanks to demand for features that help control infections by facilitating adherence to social-distancing guidelines. Samsung dominated the region's smart watch space in Q3 2020 with 44.5% unit share, spurred by the launch of its new Galaxy Watch 3 series. Apple followed in second place, while Garmin ranked third.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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