16 Mar 2021
Middle East & Africa Notebook Shipments Poised to Reach Highest Levels Since 2014
Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, is forecast to grow 3.8% year on year in 2021, continuing the growth that was seen in 2020. That's according to industry analysis conducted by International Data Corporation (IDC), with the global technology research and consulting firm's latest Worldwide Quarterly PCD Tracker showing that a total of 22.7 million units will be shipped across the region in 2021.
"The effects of the COVID-19 pandemic, which are still causing a large portion of end users to work and study from home, continue to drive demand for personal computing devices in the region," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "With more end users opting for mobility, this year will see the highest volume of notebooks shipped into the region since 2014.
"Due to an ongoing shortage in the supply of PC components, a large portion of notebook demand remains unfulfilled to date. Consequently, channel inventory for notebooks remains low in many parts of the region. Supply for these devices is expected to catch up with demand by the second half of 2021.
"Large-scale, government-backed initiatives in the education sector are under discussion in several countries across the region. Each of these projects will comprise almost entirely of mobile computing devices — namely notebooks and tablets."
The desktop market will also experience some recovery in 2021 — after the sharp decline experienced in 2020 — as more commercial end users look to purchase these devices. Tablets, on the other hand, will experience a decline in 2021, primarily due to the fact that some of the massive education projects that were seen across the region in 2020 are unlikely to be repeated at the same magnitude in 2021.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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