25 Mar 2021
Egypt Smartphone Market Records Healthy Growth Despite COVID-19
Cairo – While most smartphone markets across the Middle East and Africa suffered declines in 2020, Egypt recorded healthy year-on-year (YoY) growth according to the latest figures announced today by International Data Corporation. The global technology research and consulting services firm's newly released Worldwide Quarterly Mobile Phone Tracker shows that Egypt's smartphone market grew 10.6% YoY in 2020 to total 11.9 million units.
"The market witnessed multiple developments on both the supply and demand sides throughout 2020," says Taher Abdel Hameed, a senior research analyst at IDC. "On the demand side, consumers had tighter budgets, but there was strong demand for smartphones to meet the new remote working and education requirements brought about by the COVID-19 pandemic. This demand spurred the majority of vendors to offer new affordable but feature-rich models. On the supply side, supply shortages in Q1 and the introduction of new import taxes on mobile phones in July were both negatives for the market. However, these were largely offset by vendors accelerating their shipments in Q2 before the application of new taxes and after supplies returned to normal."
Samsung was Egypt's smartphone market leader in 2020 with 25.2% unit share, followed by Oppo in second place and Xiaomi in third. In terms of price bands, shipments of low-end devices priced below $200 increased 17.7% YoY. And in terms of screen size, the 6.5–7.0" band saw its share of shipments increase significantly from 14.5% in 2019 to 47.9% in 2020.
Looking ahead, IDC expects Egypt's smartphone market to grow 2.5% YoY in 2021. "The rate of growth has softened in H1 2021 due to a global shortage of components," says Ramazan Yavuz, a senior research manager at IDC. "This has lowered what would otherwise have been a strong growth forecast for the year as a whole. However, Egypt remains on a growth trajectory, with demand still healthy in the country. Any positive developments relating to the supply shortages will fuel further growth in 2021."
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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