25 May 2021

Middle East & Africa Personal Computing Devices Market Posts Strongest Annual Growth Rate for 15 Years

Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, recorded incredible year-on-year growth of 36.6% in the first quarter of 2021 — the highest annual growth seen in the region since Q1 2006. That's according to the latest industry analysis conducted by International Data Corporation (IDC), with the global technology research and consulting firm's newly updated Worldwide Quarterly PCD Tracker showing that shipments across the region reached 6 million units in Q1 2021.

"This exceptionally strong year-on-year growth can primarily be attributed to the fact that the market suffered a sharp slowdown in Q1 2020 due to the initial emergence of the COVID-19 pandemic," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "However, we continued to see stronger-than-usual demand throughout Q1 2021 as more end users opted to purchase new personal computing devices to enable them to work or study from home.

"Despite a continuing global supply shortage, notebooks achieved the strongest year-on-year growth rates of all the personal computing categories. That said, shipments of tablets and desktops also saw strong year-on-year growth in Q1 2021."

In the PC segment, HP regained top position, while Lenovo placed second and Dell finished third. All these leading vendors recorded strong year-on-year growth in their shipments.

Middle East & Africa PC Market Vendor Shares – Q1 2020 vs. Q1 2021

Company

Q1 2020

Q1 2021

HP Inc.

26.3%

28.3%

Lenovo

24.9%

25.1%

Dell Technologies

17.9%

17.0%

Others

30.9%

29.6%

In the tablet space, Samsung remained in top spot, experiencing significant growth. The vendor's most notable growth was seen in Turkey, where its shipments more than quadrupled year on year. Lenovo placed second, experiencing the market's strongest overall growth, with its shipments in the region more than doubling year on year. Apple ranked third, experiencing strong growth as well.

Middle East & Africa Tablet Market Vendor Shares – Q1 2020 vs. Q1 2021

Company

Q1 2020

Q1 2021

Samsung

23.9%

29.6%

Lenovo

7.1%

12.0%

Apple

11.7%

11.7%

Others

57.3%

46.7%

For more information, please contact Sheila Manek at smanek@idc.com  or on +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.





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