24 Aug 2021

Middle East & Africa Personal Computing Devices Market Posts Healthy Growth

Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, experienced year-on-year growth of 5.0% in the second quarter of 2021, according to the latest industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm's newly updated Worldwide Quarterly PCD Tracker shows that shipments across the region reached 6 million units in Q2 2021.

"The biggest contributor towards this growth was the Turkish PCD market, which experienced year-on-year growth of over 30.0% owing to surge in demand from both the commercial and consumer segments," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "The biggest growth in Turkey was seen in consumer demand for tablets. South Africa also experienced strong year-on-year growth, especially owing to a massive delivery of notebooks into the country's education sector. Q2 2021 also saw a massive delivery of tablets into Egypt's education sector; however, the volume of devices delivered was much smaller than the volume delivered during the same quarter last year, resulting in a year-on-year decline for the Egyptian market."

Other key markets in the region, namely the UAE and Saudi Arabia, experienced declines year on year, while the Rest of Middle East sub-region (which comprises Iran, Iraq, Syria, Yemen, Palestine, and Afghanistan) experienced growth.

In the PC segment, Lenovo regained top position, while HP placed second and Dell finished third.

Middle East & Africa PC Market Vendor Shares – Q2 2020 vs. Q2 2021

Company

Q2 2020

Q2 2021

Lenovo

24.0%

23.8%

HP Inc

27.3%

23.2%

Dell Technologies

16.2%

16.7%

Others

32.5%

36.3%

In the tablet space, Huawei experienced a significant decline in shipments and dropped out of the top three vendor rankings. Consequently, all three top vendors posted considerable market share gains.

Middle East & Africa Tablet Market Vendor Shares – Q2 2020 vs. Q2 2021

Company

Q2 2020

Q2 2021

Samsung

37.5%

40.0%

Lenovo

9.4%

13.5%

Apple

7.7%

9.9%

Others

45.4%

36.6%

For more information, please contact Sheila Manek at smanek@idc.com  or on +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.





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