17 Nov 2021

Middle East & Africa Sees Highest Volume of Personal Computing Devices Shipped into the Region for Almost Five Years

Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, experienced year-on-year growth of 7.3% in the third quarter of 2021 (Q3 2021), according to the latest industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm's newly updated Worldwide Quarterly PCD Tracker shows that shipments across the region reached 6.2 million units in Q3 2021.

"This was the highest volume of PCD shipments the region has witnessed in almost five years, despite ongoing supply shortages meaning vendors are still unable to completely fulfil demand," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "Two massive education projects were delivered into the region — one each in Egypt and South Africa — which acted as key market drivers.

"In addition, large-scale PCD deliveries were also made into the education sectors of the UAE and Ghana, which also contributed to the overall growth. At the same time, commercial PCD shipments experienced a significant increase as vendors were able to fulfil backlogs that they could not fulfil earlier due to supply constraints. On the flip side, however, consumer PCD shipments into the region suffered a considerable decline with demand from home users slowing down, coupled with vendors prioritizing supply towards commercial end users."

In the PC segment, HP regained top position, while Lenovo placed second and Dell finished third.

Middle East & Africa PC Market Vendor Shares – Q3 2020 vs. Q3 2021

Company

Q3 2020

Q3 2021

HP Inc

26.2%

25.2%

Lenovo

24.7%

23.0%

Dell Technologies

12.1%

14.0%

Others

37.0%

37.9%

In the tablet space, Samsung maintained top position, while Apple climbed to second place and Lenovo ranked third.

Middle East & Africa Tablet Market Vendor Shares – Q3 2020 vs. Q3 2021

Company

Q3 2020

Q3 2021

Samsung

22.8%

37.3%

Apple

9.1%

12.8%

Lenovo

15.9%

10.3%

Others

52.2%

39.6%

For more information, please contact Sheila Manek at smanek@idc.com  or on +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.





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