15 Dec 2021

Apple Shipments Spur Middle East, Turkey & Africa Wearables Market to Year-on-Year Growth

Dubai – According to the latest insights from International Data Corporation (IDC), the Middle East, Turkey and Africa (META) wearable devices market includes posted a year-on-year growth rate of 2.0% in units and 25.4% in value in Q3 2021. The latest edition of the firm's Worldwide Quarterly Wearable Devices Tracker shows that 3.09 million units worth $504.6 million were shipped across the region during the quarter. IDC's Wearables Devices Tracker includes earwear, watches, wristbands, modular, and glasses.

"Despite ongoing supply shortage challenges, the wearables market continues to grow in the META region," says Nourhan Abdullah, a senior research analyst at IDC. "The supply disruption effects were seen in the price increments levied by many vendors during Q3 2021."

"Consumers tend to spend more of their disposal income on more compatible devices connected to their cellphones," says Zeynep Kilic, a research manager at IDC. "The pandemic and lockdowns raised the demand for wearables for their health and fitness capabilities, and this is what spurred some vendors to invest in this field, such as Apple with its Fitness+ apps."


Q3 2021 Shipments (M)

Q3 2021 Market Share

Year-on-Year Growth













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The earwear category, which includes true wireless (TWS) and over-ear devices, maintained the largest share of shipments in the third quarter, accounting for 45.9% of all wearable devices shipped to the region. Year on year, earwear shipments increased 34.4% in unit terms and 22.6% in value in Q3 2021. Continuing work-from-home policies triggered demand for active noise cancellation (ANC) options to be imbedded in hearables. Apple led the earwear category with a third of the total market units, while Samsung placed second ahead of Chinese brand Xiaomi in third.

The smartwatch category witnessed notable annual growth in Q3 2011 of 40.9% in units and 45.7% in value. Even with supply constraints restricting its new Series 7 line-up, Apple dominated the region's smartwatch space in Q3 2021, spurred by shipments of its Series 6 and Series 3 devices. Samsung followed in second place thanks to its new WearOS-powered Galaxy Watch 4, while Garmin ranked third.

The basic watch category also saw strong year-on-year growth in Q3 2021, with shipments increasing 54.8% in unit terms and 44.2% in value. With similar price points, basic watches have become a viable alternative to wristbands thanks to their long-lasting battery life, bigger screen options, and health tracking features such as oxygen and pulse measurements. Huawei, the creator of HarmonyOS, led the way in the basic watch category, followed by Amazfit in second and Xiaomi in third.

For more information, please contact Sheila Manek at smanek@idc.com  or on +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.


Companies Covered

Garmin Ltd., Huawei Technologies Co., Ltd., Xiaomi Inc., Apple Inc., Samsung

Regions Covered


Topics Covered


For more information, contact:

Nourhan Abdullah (nabdullah)