24 Feb 2022

Shipments of Personal Computing Devices to the Middle East & Africa Hit Five-Year High

Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, posted strong year-on-year growth of 11.5% in the final quarter of 2021, according to the latest industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm's newly updated Worldwide Quarterly PCD Tracker shows that shipments across the region reached 6.8 million units in Q4 2021.

"This represents the highest quarterly volume of PCD shipments seen in the region for over five years," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "PC shipments alone, excluding tablets, were at the highest volumes seen in more than seven years. Most of the market's leading vendors were able to secure much higher levels of notebook shipments from manufacturers than previous quarters, primarily towards the second half of December. This was highly unexpected and led to a significantly better than expected performance of the market.

"PC demand remained strong, as shipments experienced outstanding year-on-year growth from both the commercial and consumer segments, while tablet shipments experienced a slowdown in both segments. Large education deals were delivered in Egypt, South Africa, Kuwait, Ghana, and the UAE, which helped contribute to the growth of overall commercial PCD demand in Q4 2021."

In the PC segment, Lenovo climbed to first place once again. HP ranked second, while Dell remained in third position.

Middle East & Africa PC Market Vendor Shares – Q4 2020 vs. Q4 2021

Company

Q4 2020

Q4 2021

Lenovo

24.1%

25.0%

HP Inc.

21.9%

23.7%

Dell Technologies

15.4%

18.5%

Others

38.6%

32.8%

In the tablet space, Samsung maintained top position. Lenovo ranked second, while Apple came in third.

Middle East & Africa Tablet Market Vendor Shares – Q4 2020 vs. Q4 2021

Company

Q4 2020

Q4 2021

Samsung

30.7%

31.0%

Lenovo

17.4%

15.5%

Apple

10.0%

13.0%

Others

41.8%

40.5%

For more information, please contact Sheila Manek at smanek@idc.com  or on +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.





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