30 May 2022

PC Shipments Continue to Grow Across the Middle East & Africa as Tablet Market Suffers Significant Decline

Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, experienced a slight year-on-year decline of 1.5% in the first quarter of 2022, according to the latest industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm's newly updated Worldwide Quarterly PCD Tracker showing that shipments across the MEA region totaled 6.0 million units in Q1 2022.

"The decline primarily rooted from Turkey, where economic challenges such as inflation and the devaluation of the Turkish lira against the U.S. dollar have negatively impacted PCD affordability for end users, slowing down demand considerably," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "Looking at other key markets, South Africa saw strong year-on-year growth as previously unfulfilled orders continued to be met. The UAE and Saudi Arabia experienced modest year-on-year growth, while Israel suffered a significant decline."

From a product category perspective, PC shipments across the MEA region were up 11.3% year on year. HP regained top position, while Lenovo placed second and Dell ranked third.

Middle East & Africa PC Market Vendor Shares – Q1 2021 vs. Q1 2022

Company

Q1 2021

Q1 2022

HP Inc

28.2%

26.8%

Lenovo

25.1%

22.0%

Dell Technologies

16.9%

16.7%

Others

29.8%

34.5%

Conversely, the tablet market experienced a sharp decline of 20.3% year on year. Samsung continued to lead in terms of market share, while Apple climbed to second place, followed by Lenovo in third.

Middle East & Africa Tablet Market Vendor Shares – Q1 2021 vs. Q1 2022

Company

Q1 2021

Q1 2022

Samsung

29.6%

29.2%

Apple

11.7%

14.4%

Lenovo

12.0%

10.2%

Others

46.7%

46.2%

For more information, please contact Sheila Manek at smanek@idc.com  or on +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.





Coverage