25 Aug 2022
Shipments of Personal Computing Devices to the Middle East & Africa Decline Significantly as Demand Weakens Across the Region
Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, suffered a sharp year-on-year decline of 16.3% for the second quarter of 2022, according to the latest industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm's newly updated Worldwide Quarterly PCD Tracker shows that PCD shipments across the MEA region totaled 5.0 million units in Q2 2022, which is the lowest volume of devices shipped into the region since Q1 2020.
"Declines were witnessed in most markets across the region, including key markets such as Turkey, South Africa, Saudi Arabia, the UAE, Israel, Egypt, and Nigeria," says Fouad Charakla, IDC's associate research director for client devices in the Middle East, Turkey, and Africa. "The decline stemmed from both commercial end users and home users, with demand from the latter segment declining at a much faster rate. The rising cost of living is inhibiting consumer demand and spending across markets throughout the region."
From a product category perspective, PC shipments experienced a soft decline of 2.6% year on year in Q2 2022. Lenovo remained in top position, recording a huge increase in shipments year on year. HP Inc. remained in second place after suffering a sharp decline, while Dell maintained its position in third place.
Middle East & Africa PC Market Vendor Shares – Q2 2021 vs. Q2 2022
The tablet market experienced a steep 33.3% decline in shipments year on year. Samsung continued to lead in terms of unit share, while Apple climbed to second place, followed by Lenovo in third.
Middle East & Africa Tablet Market Vendor Shares – Q2 2021 vs. Q2 2022
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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