24 May 2023
Shipments of Personal Computing Devices to the Middle East & Africa Decline in Q1 2023 as Demand Levels Continue to Normalize
Dubai – The Middle East and Africa (MEA) personal computing device (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, experienced a significant year-on-year decline of 13.0% during the first quarter of 2023, according to the latest industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm's newly updated Worldwide Quarterly PCD Tracker shows that shipments across the region totaled 5.2 million units in Q1 2023.
"Due to a slowdown in demand, primarily in the consumer and SMB segments, most channels in the region entered the first quarter of the year with high inventory levels," says Fouad Charakla, IDC's associate research director for client devices in the Middle East, Türkiye, and Africa. "This prevented them from placing new orders at the same volumes seen during the corresponding quarter of 2022.
"With the exception of Türkiye and Nigeria, every other market in the region — including the major markets of Saudi Arabia, South Africa, the UAE, Israel, and Egypt — experienced a year-on-year decline in shipments. In Türkiye, market players shipped aggressively to sell as many devices as possible before the upcoming elections make sales challenging, while in Nigeria, the key driver of growth was a massive government deal."
From a product category perspective, PC shipments were down 21.5% year on year. The top 3 vendors each experienced sharp declines, although all maintained their positions in the market, with HP Inc., Lenovo, and Dell ranking first, second, and third, respectively.
Middle East & Africa PC Market Vendor Shares – Q1 2022 vs. Q1 2023
The tablet market saw shipments increase 4.4% year on year. Samsung experienced very strong growth backed by a large deal that was secured by the vendor. Samsung continues to lead the market by a significant margin, with Apple and Huawei ranking second and third, respectively.
Middle East & Africa Tablet Market Vendor Shares – Q1 2022 vs. Q1 2023
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
IDC in the Middle East, Türkiye, and Africa
For the Middle East, Türkiye, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Türkiye currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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HP Inc., Huawei Technologies Co., Ltd., Lenovo Group Limited, Apple Inc., Samsung, Dell Technologies Inc.
Convertible notebook, Detachable tablet, Slate tablet, Traditional desktop
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