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11 Mar 2016

Worldwide Enterprise Storage Market Sees Decline in Fourth Quarter, According to IDC

FRAMINGHAM, Mass., March 11, 2016 – Total worldwide enterprise storage systems factory revenue declined 2.2% year over year to $10.4 billion during the fourth quarter of 2015 (4Q15), according to the International Data Corporation (IDC) Worldwide Quarterly Enterprise Storage Systems Tracker. Total capacity shipments were up 10.7% (year over year) to 35.5 exabytes during the quarter. Revenue growth declined within the group of original design manufacturers (ODMs) that sell directly to hyperscale datacenters. This portion of the market was down 14.4% year over year to $1.2 billion. Sales of server-based storage were up 6.1% during the quarter and accounted for $2.2 billion in revenue. External storage systems remained the largest market segment, but the $7.0 billion in sales represented a 2.3% year-over-year decline.

"The enterprise storage market closed out 2015 on a slight downturn, as spending on traditional external arrays continues to decline," said Liz Conner, Research Manager, Storage Systems. "Over the past year, end user focus has shifted towards server-based storage, software-defined storage, and cloud-based storage. As a result, traditional enterprise storage vendors are forced to revamp and update their product portfolios to meet these shifting demands."

4Q15 Total Enterprise Storage Systems Market Results

EMC finished in the top position within the total worldwide enterprise storage systems market, capturing 21.5% of all revenue. HPE was the number 2 vendor with 15.1% share of revenue during the quarter while Dell and IBM finished tied* for the number 3 position with worldwide shares of 8.9% and 8.6% respectively. As a group, storage systems sales by ODMs selling directly to hyperscale datacenter customers accounted for 11.2% of global spending during the quarter.

Top 5 Vendors, Worldwide Total Enterprise Storage Systems Market, Fourth Quarter of 2015 (Revenues are in Millions)

Vendor

4Q15 Revenue

4Q15 Market Share

4Q14 Revenue

4Q14 Market Share

4Q15/4Q14 Revenue Growth

1. EMC

$2,229.0

21.5%

$2,351.5

22.2%

-5.2%

2. HPE

$1,572.0

15.1%

$1,456.2

13.7%

7.9%

3. Dell*

$920.7

8.9%

$951.9

9.0%

-3.3%

3. IBM*

$892.9

8.6%

$939.6

8.9%

-5.0%

5. NetApp

$650.9

6.3%

$763.6

7.2%

-14.8%

ODM Direct

$1,161.2

11.2%

$1,356.8

12.8%

-14.4%

Others

$2,951.5

28.4%

$2,796.7

26.3%

5.5%

All Vendors

$10,378.1

100.0%

$10,616.3

100.0%

-2.2%

Source: IDC Worldwide Quarterly Enterprise Storage Systems Tracker, March 11, 2016

Notes:

* IDC declares a statistical tie in the worldwide enterprise storage systems market when there is less than one percent difference in the revenue share of two or more vendors.

• IBM’s 4Q15 revenue excludes x86 servers due to the sale of that business to Lenovo.



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4Q15 External Enterprise Storage Systems Results

EMC was the largest external enterprise storage systems supplier during the quarter, accounting for 31.7% of worldwide revenues. IBM finished in the number 2 position with 11.3% share. HPE and NetApp finished the quarter in a statistical tie* for the number 3 position with 10.1% and 9.3% share of worldwide revenues, respectively. Hitachi rounded out the top 5 with a 7.6% share of worldwide external enterprise storage revenue during the quarter.

Top 5 Vendors, Worldwide External Enterprise Storage Systems Market, Fourth Quarter of 2015 (Revenues are in Millions)

Vendor

4Q15 Revenue

4Q15Market Share

4Q14 Revenue

4Q14 Market Share

4Q15/4Q14 Revenue Growth

1. EMC

$2,229.0

31.7%

$2,351.5

32.7%

-5.2,%

2. IBM

$791.4

11.3%

$825.4

11.5%

-4.1%

3. HPE*

$706.5

10.1%

$688.7

9.6%

2.6%

3. NetApp*

$650.9

9.3%

$763.6

10.6%

-14.8%

5.Hitachi

$532.0

7.6%

$577.1

8.0%

-7.8%

Others

$2,116.1

30.1%

$1,987.7

27.6%

6.5%

All Vendors

$7,025.8

100.0%

$7,193.9

100.0%

-2.3%

Source: IDC Worldwide Quarterly Enterprise Storage Systems Tracker, March 11, 2016

Note:

* IDC declares a statistical tie in the worldwide enterprise storage systems market when there is less than one percent difference in the revenue share of two or more vendors.



Flash-Based Storage Systems Highlights

The total All Flash Array (AFA) market generated $955.4 million in revenue during the quarter, up 71.9% year over year. The Hybrid Flash Array (HFA) segment of the market continues to be a significant part of the overall market with $2.9 billion in revenue and 28.0% market share.



2015 Total Enterprise Storage Systems Market Results

EMC finished in the top position within the total worldwide enterprise storage systems market, capturing 19.2% of all revenue. HPE was the number 2 vendor with 15.5% share of revenue during the year. Dell finished in the number 3 position with a worldwide share of 9.7%. As a group, storage systems sales by original design manufacturers (ODMs) selling directly to hyperscale datacenter customers accounted for 12.3% of global spending during the quarter.

Top 5 Vendors, Worldwide Total Enterprise Storage Systems Market, 2015 (Revenues are in Millions)

Vendor

2015 Revenue

2015 Market Share

2014 Revenue

2014 Market Share

2015/2014 Revenue Growth

1. EMC

$7,127.4

19.2%

$7,578.0

20.8%

-5.9%

2. HPE

$5,771.4

15.5%

$5,126.5

14.1%

12.6%

3. Dell

$3,606.9

9.7%

$3,627.7

10.0%

-0.6%

4. IBM*

$2,726.5

7.3%

$3,549.6

9.8%

-23.2%

4. NetApp*

$2,682.2

7.2%

$3,129.5

8.6%

-14.3%

ODM Direct

$4,556.5

12.3%

$4,073.7

11.2%

11.9%

Others

$10,693.0

28.8%

$9,279.7

25.5%

15.2%

All Vendors

$37,163.8

100.0%

$36,364.6

100.0%

2.2%

Source: IDC Worldwide Quarterly Enterprise Storage Systems Tracker, March 11, 2016

Notes:

* IDC declares a statistical tie in the worldwide enterprise storage systems market when there is less than one percent difference in the revenue share of two or more vendors.

• IBM’s 3Q15 and 4Q15 revenue excludes x86 servers due to the sale of that business to Lenovo.



2015 External Enterprise Storage Systems Results

EMC was the largest external enterprise storage systems supplier during the quarter with a 29.6% share of worldwide revenues. NetApp finished in the number 2 position with 11.1% share. HPE and IBM finished the quarter in a statistical tie* for the number 3 position with 10.0% and 10.0% share of worldwide revenues, respectively. Hitachi rounded out the top 5 with a 7.7% share of worldwide external enterprise storage revenue during the year.

Top 5 Vendors, Worldwide External Enterprise Storage Systems Market, 2015 (Revenues are in Millions)

Vendor

2015 Revenue

2015 Market Share

2014 Revenue

2014 Market Share

2015/2014 Revenue Growth

1. EMC

$7,127.4

29.6%

$7,578.0

30.7,%

-5.9%

2. NetApp

$2,682.2

11.1%

$3,129.5

12.7%

-14.3%

3. HPE*

$2,414.2

10.0%

$2,350.8

9.5%

2.7%

3. IBM*

$2,402.0

10.0%

$2,625.4

10.6%

-8.5%

5.Hitachi

$1,856.1

7.7%

$1,951.9

7.9%

-4.9%

Others

$7,593.5

31.5%

$7,034.0

28.5%

8.0%

All Vendors

$24,075.3

100.0%

$24,669.6

100.0%

-2.4%

Source: IDC Worldwide Quarterly Enterprise Storage Systems Tracker, March 11, 2016

Note:

* IDC declares a statistical tie in the worldwide enterprise storage systems market when there is less than one percent difference in the revenue share of two or more vendors.

Taxonomy Notes

IDC defines a Disk Storage System as a set of storage elements, including controllers, cables, and (in some instances) host bus adapters, associated with three or more disks. A system may be located outside of or within a server cabinet and the average cost of the disk storage systems does not include infrastructure storage hardware (i.e. switches) and non-bundled storage software.

The information in this quantitative study is based on a branded view of the disk storage systems sale. Revenue associated with the products to the end user is attributed to the seller (brand) of the product, not the manufacturer. Original equipment manufacturer (OEM) sales are not included in this study. In this study, Hitachi Data Systems (HDS) sales do not reflect their OEM sales to Sun Microsystems and Hewlett-Packard.

IDC's Worldwide Disk Storage Systems Quarterly Tracker is a quantitative tool for analyzing the global disk storage market on a quarterly basis. The Tracker includes quarterly shipments and revenues (both customer and factory), Terabytes, $/Gigabyte, Gigabyte/Unit, and Average Selling Value. Each criteria can be segmented by location, installation base, operating system, vendor, family, model, and region.

For more information about IDC's Worldwide Disk Storage Systems Quarterly Tracker, please contact Lidice Fernandez at 305-351-3051 or lfernandez@idc.com.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.

Coverage
Companies Covered

HP Inc., IBM, NetApp, Inc., Dell Inc., Hitachi, Ltd., EMC Corporation

Regions Covered

Worldwide

Topics Covered

Disk storage, Storage systems

Contact
For more information, contact:

Michael Shirer
press@idc.com
508-935-4200

Eric Sheppard
esheppard@idc.com
508-988-7925

Elizabeth Conner
lconner@idc.com
508-988-6993