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11 Jul 2016

PC Shipments Beat Expectations in Q2 2016 as U.S. Market Returned to Growth While Other Regions Continued to Decline, According to IDC

FRAMINGHAM, Mass., July 11, 2016 – Worldwide PC shipments totaled 62.4 million units in the second quarter of 2016 (2Q16), a year-on-year decline of 4.5%, beating the forecast of -7.4% by roughly 3%, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. The United States market performed best, reflecting the strength of the U.S. dollar and relative market stability.

Improvement in channel inventories appears to have contributed to the stronger results, along with an easier year-on-year comparison and easing of component supply. Unfortunately, these types of supply-side drivers don't necessarily reflect a change in consumer purchases. Even PC channels remain fairly cautious following challenges over the past year, so the results are not likely to raise the forecast.

Nevertheless, improved inventory levels put the market on a better footing for the second half of the year, and the expiration of free Windows 10 upgrades may transition some users into buying new systems rather than updating older ones. Commercial evaluations of Windows 10 remain healthy and a near-term driver that could also be contributing to the relative strength in U.S. shipments.

"The PC market continues to struggle as we wait for replacements to accelerate, along with some return of spending from phones, tablets, and other IT," said Loren Loverde, vice president, Worldwide PC Trackers & Forecasting. "Our long-term outlook remains cautions. However, the strong results in the U.S. offer a glimpse of what the market could look like with pockets of growth and a stronger overall environment. It's not dramatic growth, but it could push the market into positive territory slightly ahead of our forecast for 2018."

"As expected, the start of the peak education buying season helped generate large Chromebook shipment volumes in the U.S.," stated Linn Huang, research director, Devices & Displays. "A somewhat unexpected boost came from intensified inventory pull-in as cautious channel players, who had been working to pare down inventory over the last several quarters, opened up inventory constraints a bit. This was likely a one-time shipment boost to bring aggregate inventory levels back to market equilibrium. The larger story remains whether an early wave of enterprise transition to Windows 10 could help close out a 2016 that is increasingly looking stronger in the U.S."

In Europe, market sentiment remained muted. "Even the best case scenario calls for PCs to face significant challenges, with a somewhat fragile stabilization in the long run. The preliminary results did not capture the potential repercussions from the Brexit vote, which is expected to affect the timing and scope of spending plans in Europe," said Jay Chou, research manager, IDC Worldwide PC Tracker, "IDC continues to monitor the evolving situation closely. The better than expected 2Q16 results should not be interpreted as a harbinger of significant improvements for PCs."

Regional Highlights

United States – The U.S. market saw a healthy jump in growth in the second quarter of 2016. HP Inc. and Dell continued to vie for leadership of the U.S. market, with HP Inc. recovering the title in 2Q16. Lenovo and Acer also saw strong growth, actually outpacing the market leaders but with much smaller share. Despite uncertainty in various parts of the market, the competitive environment, strength of the U.S. compared to other markets, strong gains in Chrome shipments, and a relatively easy comparison to year-ago shipments contributed to year-on-year growth of almost 5%.

Europe, Middle East, and Africa (EMEA) – In the EMEA region results are expected to be in line with forecast. Mobility needs continued to push interest towards notebooks, which supported overall volumes. This is the first recent quarter of comparison that was not impacted by Bing promotions (that inflated shipments through Q1 2015). As a result, 2Q16 shipments represent a more normalized growth trend – still confirming long-term market erosion for traditional PCs, but showing hints of short-term stabilization. Currency fluctuations in the EMEA region, localized political developments in Western Europe, and ongoing instabilities in the Middle East are also constraining shipment growth.

Asia/Pacific (excluding Japan) – The APeJ PC market witnessed a decline in line with expectations. Weakness in consumer demand continued in most countries across the region: Ramadhan observance affected consumer spending, while high inventory inhibited new shipments. Also, a number of commercial projects in India, Thailand, and the Philippines have been postponed until the next quarter.

Japan – The market performed better than forecast and posted solid year-on-year growth. However, a slowing economic outlook, weaker Yen, and sluggish consumer spending further dampened demand.

Vendor Highlights

Lenovo remained the worldwide PC market leader, and continued its strong growth in the U.S. market. However, shipments in other markets continued to decline, pulling down overall growth. Lenovo's lead in the share of total PC shipments shrunk over the past year from 1.8% a year ago to 0.4% this quarter. Nevertheless, the margin of leadership has fluctuated since Lenovo took the lead in 2013. Q2 2015 marked the largest lead Lenovo has ever held, and the company boosted its overall share to a peak of 21.7% in Q4 2015.

HP Inc. had a solid quarter, with growth returning to positive territory after a year of declines. The U.S. led regional growth with a gain of 11.5% from last year as the company rebounded from a couple of soft quarters, but other regions also saw growth in positive territory.

Dell also had a productive quarter, with worldwide growth recovering to over 4%. Dell managed a strong recovery in Japan, while also driving solid growth in the United States, although EMEA continued to drag on overall results.

ASUS also saw growth recover in 2Q16, benefitting from an easier year-on-year comparison. The vendor pulled just ahead of Apple for the number 4 spot in overall PC shipments.

Apple continues to face an increasingly competitive market as it awaits a refresh of its PC lineup. As a result, shipments experienced a decline from last year.

Top 5 Vendors, Worldwide PC Shipments, Second Quarter 2016 (Preliminary)

(Shipments are in thousands of units)

Vendor

2Q16 Shipments

2Q16 Market Share

2Q15 Shipments

2Q15 Market Share

2Q16/2Q15 Growth

1. Lenovo

13,202

21.2%

13,511

20.7%

-2.3%

2. HP Inc.

12,964

20.8%

12,330

18.9%

5.1%

3. Dell

9,963

16.0%

9,560

14.6%

4.2%

4. ASUS

4,518

7.2%

4,285

6.6%

5.4%

5. Apple

4,420

7.1%

4,820

7.4%

-8.3%

Others

17,297

27.7%

20,791

31.8%

-16.8%

Total

62,363

100.0%

65,296

100.0%

-4.5%

Source: IDC Worldwide Quarterly PC Tracker, July 11, 2016

Table notes follow the last table

This chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic are available by clicking here.

Top 5 Vendors, United States PC Shipments, Second Quarter 2016 (Preliminary)

(Shipments are in thousands of units)

Vendor

2Q16 Shipments

2Q16 Market Share

2Q15 Shipments

2Q15 Market Share

2Q16/2Q15 Growth

HP Inc.

4,747

27.9%

4,258

26.2%

11.5%

Dell

4,401

25.8%

3,920

24.1%

12.3%

Lenovo

2,389

14.0%

2,083

12.8%

14.7%

Apple

1,911

11.2%

2,068

12.7%

-7.6%

Acer Group

889

5.2%

766

4.7%

16.0%

Others

2,696

15.8%

3,148

19.4%

-14.4%

Total

17,033

100.0%

16,243

100.0%

4.9%

Source: IDC Worldwide Quarterly PC Tracker, July 11, 2016

Table Notes:

  • Some IDC estimates prior to financial earnings reports.
  • Shipments include shipments to distribution channels or end users. OEM sales are counted under the vendor/brand under which they are sold.
  • PCs include Desktops, Portables, Ultraslim Notebooks, Chromebooks, and Workstations and do not include handhelds, x86 Servers and Tablets (i.e. iPad, or Tablets with detachable keyboards running either Chrome, Windows or Android). Data for all vendors are reported for calendar periods.

IDC's Worldwide Quarterly PC T racker gathers PC market data in over 80 countries by vendor, form factor, brand, processor brand and speed, sales channel and user segment. The research includes historical and forecast trend analysis as well as price band and installed base data.

For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad. The IDC Tracker Chart app is also available for Android Phones and Android Tablets.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.

Coverage
Contact
For more information, contact:

Jay Chou
jchou@idc.com
650-350-6464

Loren Loverde
lloverde@idc.com
508-935-4200

Linn Huang
lhuang@idc.com
650-350-6436

Michael Shirer
press@idc.com
508-935-5200