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24 Jan 2017

New IDC Survey Finds Widespread Privacy Concerns Among U.S. Consumers

FRAMINGHAM, Mass., January 24, 2017 – A recent survey conducted by International Data Corporation (IDC) finds that a whopping 84% of U.S. consumers expressed concern regarding the security of their personally identifiable information (PII) and 70% told IDC that their concern is greater today than just a few years ago. The newly published special study, which measures consumer privacy sentiment across four vertical industries (Financial Services, Healthcare, Retail, and Government), also includes the following key findings:

  • Demographics Matter: Younger consumers, those age 18-35, demonstrate a higher concern for their personally identifiable information than do their 36-50 year-old counterparts.
  • Call to Action: Hyper awareness and growing sensitivity toward data exposure appear to have consumers on the verge of making serious changes in their behavior.

"The dawn of Digital Transformation has already affected the relationship between individuals and technology. What once were convenience technologies are now guiding lights in everyday personal and business lives. Technologies continue to integrate into the human experience and businesses and government entities leverage data-sharing ecosystems to provide services or sell products. The resulting impact is that individuals feel overly connected and may yearn for greater anonymity. It is against this backdrop – when consumers feel their private information is in jeopardy – that they appear poised to take action. Consumers can exact punishment for data breaches or mishandled data by changing buyer behavior or shifting loyalty. As a result, it is imperative that business leaders not only understand the risk that their organization assumes when collecting consumer PII, but also the potential security and compliance solutions available to help manage the collection, processing, and use of sensitive data," said Sean Pike, program vice president, Security Products and eDiscovery & Information Governance at IDC.

The special study, IDC Special Report: Measuring U.S. Privacy Sentiment (IDC #US42238617), presents findings from a survey of 2500 U.S. consumers. The survey focuses on exposing key areas of privacy concern for consumers across four vertical industries (Financial Services, Healthcare, Retail, and Government) and provides key insight into consumer behavior as privacy concerns rise. The report further provides guidance to industry participants and product and service vendors in the face of changing consumer demands.

For more information, or to purchase this study, please contact IDC Sales at 508-988-7988 or

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC.



For more information, contact:

Michael Shirer

Sean Pike