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13 Jun 2017

New IDC MarketScape Assesses Worldwide Retail Digital Marketing Technology Services

RDMTS critical to meeting customer expectations in omni-channel world

FRAMINGHAM, Mass., June 13, 2017 IDC Retail Insights today announced the availability of a new IDC MarketScape designed to help buyers of retail digital marketing technology services (RDMTS) evaluate third-party service providers to support the digital transformation of their omni-channel marketing technologies. The new study, IDC MarketScape: Worldwide Retail Digital Marketing Technology Services 2017 Vendor Assessment (Doc #US42556917), evaluates providers possessing new technology-related competencies to address changing market requirements. Seven vendors are evaluated in this report, including Accenture Interactive, Cognizant, IBM iX, Infosys, Publicis.Sapient, TCS, and Wipro.

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According to Greg Girard, program director, IDC Retail Insights: Worldwide Omni-Channel Retail Analytics, "Our new MarketScape features the leading RDMTS vendors, each with a significant retail brand market presence, continued growth in the retail space, and a wealth of experiences and best practices to share with retail brands. Retailers using these solutions are empowered to innovate the way in which they store and distribute inventory to meet customer expectations and stay competitive in an omni-channel world."

This new IDC MarketScape includes interviews with nominated and other clients, partners, and IDC's ongoing analysis of market, business, and technology trends buffeting the retail industry, and provides guidance to retailers as they engage RDMTS vendors. Throughout the new report, IDC details the specific, proven attributes of leading vendors, including:

  • Deep, proven expertise, with a strong book of references, and a demonstrated mastery of driving business success through implementation and application of digital marketing technologies.
  • A track record, and capabilities to continue it, of innovation that transforms how its customers win — ideally setting a new basis of competition.
  • A commitment backed by methodologies and processes to balancing the work effort between your organization and theirs — for day-to-day resource allocation and strategic development of skills and competencies that meet your short-term and longer-term human capital management objectives.

IDC MarketScape criteria selection, weightings, and vendor scores represent well-researched IDC judgment about the market and specific vendors. IDC analysts tailor the range of standard characteristics by which vendors are measured through structured discussions, surveys, and interviews with market leaders, participants and end users. Market weightings are based on user interviews, buyer surveys and the input of a review board of IDC experts in each market. IDC analysts base individual vendor scores, and ultimately vendor positions within the IDC MarketScape, on detailed surveys and interviews with the vendors, publicly available information and end-user experiences in an effort to provide an accurate and consistent assessment of each vendor's characteristics, behavior and capability.

For additional information about this report or to arrange a one-on-one briefing with Greg Girard, please contact Sarah Murray at 781-378-2674 or Reports are available to qualified members of the media. For information on purchasing reports, contact ; reporters should email

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of IT, telecommunications, or industry-specific suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT, telecommunications, or industry-specific vendors can be meaningfully compared. The framework also provides technology buyers with a transparent foundation to allow companies to independently compare the strengths and weaknesses of current and prospective vendors.

About IDC Retail Insights

IDC Retail Insights assists retail businesses and IT leaders, as well as the suppliers who serve them in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing asset intensive, brand oriented, technology oriented, and engineering oriented retail industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a wholly-owned subsidiary of IDG, the world's leading media, data and marketing services company that activates and engages the most influential technology buyers. For more information, please visit, email, or call 508-988-7900. Visit the IDC Retail Insights Community at


For more information, contact:

Shannon Smith

Sarah Murray