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12 Jul 2017

IDC Retail Insights Outlines How Retailers Adapt People, Process, and Technology to Digitally Transform Omni-Channel Commerce

New report extends IDC's retail digital transformation strategies

FRAMINGHAM, Mass., June 12, 2017 - In the midst of profound shifts in how, where, when, and why consumers shop and where retailers earn the highest return on capital, retailers have heard the clarion call to digital transformation (DX). A new report from IDC Retail Insights , IDC PlanScape: Digital Transformation of Omni-Channel Commerce for Retail (Doc #US40840614), offers retailers practical advice on how to digitally transform omni-channel commerce, one of five key retail DX strategies outlined in IDC's retail use case taxonomy (see IDC's Worldwide Digital Transformation Use Case Taxonomy, 2017: Retail, IDC #US42270417).

IDC defines omni-channel commerce as seamless, blended digital and physical commercial consumer interactions in the stream of life (through the omni-channel consumer journey including inspiration, discovery, selection/purchase, fulfillment/service, use/enjoyment, and return). Omni-channel commerce requires a single view of customer, order, product, and inventory. In this document, IDC describes how retailers can move from visualizing how they need to adapt people, process, and technology to execution in the new digital reality that is always on, anywhere retail.

This report answers four key questions about DX of omni-channel commerce:

  • Why should retailers digitally transform omni-channel commerce?
  • What do retailers need to do to be successful?
  • Who should be involved, and how should they organize for success?
  • How should they proceed?

Leslie Hand, vice president for IDC Retail Insights, reports: "Retailers are in the midst of a change that requires rethinking business models, reallocating assets, and building new cultures, processes, and technologies that amplify satisfaction levels and drive best experiences to thrive into the future. Our new report will offer retailers a valuable resource in navigating the DX and highlight the IT initiatives necessary to drive success in today's always on, anywhere retail environment."

To arrange a one-on-one briefing with Leslie Hand, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. Reports are available to qualified members of the media. For information regarding purchasing reports, contact insights@idc.com ; reporters should e-mail sarah@attunecommunications.com.

About IDC PlanScape

IDC PlanScape reports help to assure business value is recognized from technology by developing a technology initiative that is aligned with business goals, scoped to succeed, and properly resourced. By helping technology leaders make the case for a technology initiative, recognize unique resource requirements, and identify risk factors, IDC PlanScapes mitigate the greatest risks associated with technology initiatives.

About IDC Retail Insights

IDC Retail Insights assists retail businesses and IT leaders, as well as the suppliers who serve them in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing asset intensive, brand oriented, technology oriented, and engineering oriented retail industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a wholly-owned subsidiary of IDG, the world's leading media, data and marketing services company that activates and engages the most influential technology buyers. For more information, please visit www.idc-ri.com, email info@idc-ri.com, or call 508-988-7900. Visit the IDC Retail Insights Community at http://idc-community.com/retail.

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