27 Aug 2020
Global Smartphone Shipments Expected to Drop Nearly 10% in 2020, But a Strong 5G Push Is Expected to Bring the Market Back to Growth in 2021, According to IDC
FRAMINGHAM, Mass. August 27, 2020 — The worldwide smartphone market is forecast to decline 9.5% year over year in 2020 with shipments totaling 1.2 billion units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracke r. While the second quarter of 2020 (2Q20) resulted in slightly better than expected numbers, the market was still down 17% year over year with visible signs of economic concerns. On a positive note, IDC expects the smartphone market will return to a full recovery by 2022, and will achieve a compound annual growth rate (CAGR) of 1.7% over the five year forecast, largely driven by the assumption that smartphones will continue to be the computing platform of choice for most of the world.
"5G remains a priority for all smartphone OEMs despite the challenges with the COVID-19 pandemic and lack of consumer demand," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. "While many of the top vendors have reduced their 2020 production plans to align with the market decline, we’ve seen most of the cuts focused on their 4G portfolios. Most channels in developed markets have set the expectation that the portfolios they carry will be dominated by 5G units by the end of 2020 leaving less shelf space for 4G. However, we still believe that consumer demand for 5G is very low and when that is combined with the economic headwinds facing the market, the pressure to drive down hardware and service fees associated with 5G will become increasingly important."
This supply-driven 5G push mixed with a poor economic climate will only accelerate the drop in 5G average selling prices (ASPs) in 2020 and beyond. In the past quarter, China saw 43% of 5G devices priced under $400. IDC expects global 5G smartphone ASPs to hit $495 by 2023, which should eliminate most of the price concerns voiced by consumers in recent IDC surveys. As a result, IDC expects 5G smartphones to capture 50% of the global market by 2023.
It is important to note that prior to the pandemic there was an expectation that total smartphone sales would return to growth in 2020. That is obviously not going to happen. "Although we expect year-over-year growth of 9% in 2021, that is only due to the large drop in 2020. The real recovery won't happen until 2022 when smartphone volumes return to pre-COVID levels," said Nabila Popal, research director with IDC's Worldwide Mobile Device Trackers. "Other elements beyond 5G will play a role in the market recovery, most notably the continued opportunity in developing markets. There continues to be a strong shift towards low- to mid-end 4G devices in developing regions, which make up over 80% of smartphone volumes in these regions."
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.
For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or email@example.com.
Click here to learn about IDC's full suite of data products and how you can leverage them to grow your business.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.
All product and company names may be trademarks or registered trademarks of their respective holders.
Copy the following code into your site