30 Sep 2021

IDC Future of Trust Survey Ranks Security and Compliance as Top Areas for Trusted Perception

NEEDHAM, Mass., September 30, 2021 – Organizations are more frequently embedding trust metrics into their request for proposals (RFPs) to ensure that potential vendors can also be trusted ecosystem partners. Trusted ecosystems help improve an organization's brand, reputation, and trust perceptions, which, in turn drive stronger business performance. New Future of Trust survey data from International Data Corporation (IDC) ranks security and compliance as the top considerations for organizations seeking to be perceived as a trusted ecosystem partner. Other important areas identified include environment and sustainability, privacy, and diversity and inclusion.

A strong security posture helps organizations to maintain compliance with legal regulations, mitigate increasingly sophisticated cybersecurity risks, protect against financial risk, and respond to external threats, such as natural disasters. Compliance refers to an organization’s legal obligations to specific industry and regional regulations. Robust compliance policies protect organizations from legal liabilities, improve operations and public relations, and help ensure the well-being of employees, customers, and consumers. Compliance ranked second globally, but in Asia/Pacific – unlike the U.S. and EMEA – it was the highest ranked trust consideration.

"As we talk to organizations about trust metrics, we are finding that most metrics or scorecards target three areas – security, compliance, and customer," said Amita Potnis, research director, Future of Trust. "Organizations will increasingly embed these trust metrics into their RFPs as they look to build trusted ecosystems that can strengthen trust perceptions and improve brand reputation."

On October 7th, IDC will host a webinar, Future of Trust: Ensuring Trusted Outcomes Through Effective Decision Making to discuss survey-based insights on trust drivers, challenges, and KPIs that help deliver trusted outcomes. Details and registration for this complimentary webinar, featuring Amita Potnis, are available at: https://goto.webcasts.com/starthere.jsp?ei=1497677&tp_key=baff620bf3.

The IDC report, Critical Metrics to Measure Trust in RFPs: What Resonates Where? (IDC #US48115121), provides additional detail and context about the key trust metrics that organizations are increasingly incorporating into their RFPs.



About IDC's Future of Trust Practice

IDC’s Future of Trust research practice helps organizations expand their understanding of trust and its importance to success in the new digital economy. Customers want to know that the companies they do business with are authentic and trustworthy. Businesses, in turn, need to demonstrate their authenticity and trustworthiness through their technology solutions. To learn more about IDC's Future of Trust research practice, please visit https://www.idc.com/promo/future-of-x/trust.



About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.



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For more information, contact:

Michael Shirer
press@idc.com
508-935-4200