03 Dec 2021

IDC Named Analyst Firm of the Year by the Institute of Influencer and Analyst Relations (IIAR>)

NEEDHAM, Mass., December 3, 2021 – The Institute of Influencer and Analyst Relations (IIAR>), a not-for-profit organization established to raise awareness of analyst relations (AR), has announced that International Data Corporation (IDC) is its Analyst Firm of the Year 2021. This is the second consecutive year that IDC has earned the award, which is one of the highest accolades for the technology market research industry.

The IIAR> Analyst Firm of the Year award is based on a global survey of analyst relations professionals from diverse industries. This year AR professionals from 12 countries nominated and voted on 45 analyst firms, more than 90 industry analysts, and 38 client partners. The firms were evaluated on their content, research coverage, Web site, experience, and value for the money. The evaluation reflected the best practice promoted within the IIAR>: looking at analysts’ perceived sales impact and strategic insights, resonance in the media, and ease of doing business with. The results provided clear insights both on the value AR professionals see from analysts, as well as how they perceive industry analyst firms’ value to them as clients.

"The IIAR> awards recognise professionals, teams and organisations who raise the bar for and help advance the industry standards. These awards are selected by a vote from fellow IIAR> community members," said Aniruddho Mukherjee, IIAR> Board Member.

In its announcement at a virtual awards ceremony on December 2nd, the IIAR> stated that IDC was recognized for its "regional and industry coverage, breadth of research programs, and overall quality of its insights." AR professionals indicated that they value IDC's straightforward, honest, and compelling feedback as well as its product positioning feedback. IDC analysts were characterized as open, collaborative, and friendly while its sales organization was appreciated for being easy to work with.

"We are honored to receive the Analyst Firm of the Year award in recognition of IDC's ongoing efforts to meet our clients' needs during a second pandemic year of economic uncertainty and supply chain disruption. In response to this business environment, IDC remains focused on providing the critical resources and guidance organizations need to become more resilient in the face of these and future uncertainties. The ability to adapt to and capitalize on unexpected changes will be crucial to every successful enterprise in the digital economy," said Crawford Del Prete, president, IDC. "We would like to thank our clients and all the AR professionals who have acknowledged our efforts with this award. Your support is greatly appreciated, and we look forward to continue working with you in 2022 and beyond."

In addition to winning the Analyst Firm of the Year award, IDC was recognized in several other categories. Analysts Christina Richmond was the second runner up for the IIAR> Analyst of the Year award while Joel Stradling was among the ten finalists for the award. Richmond was recognized as an experienced security services analyst with strong research skills and "deep, deep, deep insight into strategy." AR professionals valued Stradling for his excellent market insights and open dialog with clients. In addition, IDC's Ahmad Latif Ali was one of the finalists for the New Analyst of the Year award. Finally, Janice Worsfold and Matt Vinson were among the finalists for the IIAR> Client Partner of the Year award in recognition of their high-quality client support.

More information about the IIAR> 2021 Awards can be found at: https://analystrelations.org/2021/12/02/special-year-special-awards-the-iiar-announces-industry-analysts-and-analyst-relations-of-the-year-awards-2021/

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

About the IIAR>

The Institute of Industry Analyst Relations (IIAR>) is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practices amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Follow us on analystrelations.org, LinkedIn and @iiar.



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Market intelligence