29 Nov 2021

IDC Introduces the North America Distribution Tracker, powered by the GTDC

NEEDHAM, Mass., November 29, 2021 – International Data Corporation (IDC) today introduced the North America Distribution Tracker, powered by the GTDC. The new Tracker, which is built upon the exclusive partnership between IDC and the Global Technology Distribution Council (GTDC), provides the industry's most comprehensive view of technology distribution data and market trends in the U.S. and Canada. By combining IDC's vast market data with the GTDC member "sales through" data, the Tracker offers an unmatched view of movement and trends in the tech market, analyzing different routes to market from the tech supplier to the tech buyer.

Capturing distribution data is crucial to understanding the technology market. While technology vendors sell their products directly to end users, those sales only represent around 40% of the market total. The remaining 60% of product sales go through distribution channels and partnerships. The data collected by GTDC members represent nearly 90% of total products sold through the 2-tier channel in North America.

The North America Distribution Tracker will provide detailed technology and market coverage across 14 distinct product groups for both the US and Canada markets. The Tracker will include data for more than 900 companies and over 1,000 brands with product detail for more than 175 hardware, software, and services categories. Two versions of the Tracker will be available beginning in Q1 2022 – the North America Weekly Distribution Tracker and the North America Monthly Distribution Tracker.

"The data in this Tracker is actual sales data collected weekly from sales receipts across the largest distributors in North America," said Eric Prothero, senior vice president, Data Solutions at IDC. "The opportunity to combine such a large set of sales data with IDC analyst insights will be of great value to our clients."

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and online query tools.

For more information about IDC's North America Distribution Tracker, powered by the GTDC, please contact Ruth Flynn at rflynn@idc.com.

Click here to learn about IDC's newest tracker products and how you can leverage them to grow your business.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

About the GTDC

The Global Technology Distribution Council is the industry consortium representing the world's leading tech distributors. GTDC members drive an estimated $150 billion in annual worldwide sales of products, services, and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers, and distributors.


Regions Covered

North America

Topics Covered

Market intelligence, Sales operations